How Trainual Grew

“now you have really invested in your seo game since the last time you came on so according to ahrefs you've added almost 400 referring domains over to 2 300 backlinks over the past 12 months how are you doing that is it internal or do you hire an agency or what no we do all of our marketing inter...”

Getlatka high

“We took down our website and the consulting website and the little page we had up for Tranual and just made it a single one-page, new Tranual is coming. And it was like a lead page with an email address and said, stay tuned. We'll tell you as soon as it launches. And I had never done that before....”

Saasclub high

“And eventually, he found a way to get customers by using Facebook ads. Initially, it was pretty expensive to acquire customers. But Chris kept at it. And eventually, he figured out how to get customers profitably. He knew how much a customer was worth, so he knew how much he could spend to acquir...”

Saasclub high

“I think part of why our marketing and our advertising has been so successful is that it's very authentic to who we are. It's telling stories about us. It's not overly polished, but it's not those animations and animated, whatever they're called, explainer videos. It's really simple. It's just, th...”

Saasclub high

“it's starting to flip where we're getting more of our signups from organic now just based on how much content and marketing we've done”

Getlatka medium

“I emailed all my LinkedIn connections.”

Starter Story high

“we do all of our marketing internal so it's been just a lot of outbound pr efforts we've started doing a lot of content on our website guest posts we've sponsored events we've sponsored podcasts so we've gotten a lot of traffic from those things”

Getlatka high

“We started an affiliate program. So we use a company called PartnerStack. It used to be called GrowSumo. We were getting partners signing up left and right. ... affiliates have accounted for, you know, 10 to 12% of our revenue.”

Saasclub high

“Right after that, we went into a product hunt launch. I thought that was going to be a great way to get the word out there. So we got it hunted by one of the top hunters. If you haven't heard of product hunt, it's just a place for new products rollout.”

Saasclub high

“So now we are doing some collaborative marketing efforts. We've got a funnel together. We've got some videos and a course we shot together. And it's amazing to be working with the guru who started the small business systems movement back in the 70s and taking that message forward today.”

Saasclub medium

“We started cold outreach to land as many podcast interviews as possible just to get our name out there and share our product story.”

Starter Story high

“We started releasing templates and we started a certified partner program and we started doing setup sessions. And those are all things that you learn because you get the feedback from the customer.”

Saasclub high

“Their number one engine ad spend 120 000 bucks spent last month getting new customers spending about 300 bucks to get a new customer or 400 so about a three to four month payback period”

Getlatka high

“So we did a convertible note round just after my last episode last year so december 2018 we bootstrapped the whole first year and then this year the convertible notes have uh grown us to this point okay how much did you raise on convertible notes hey chris how about 50 750. oh 750. okay do you lo...”

Getlatka high

“I hired a photographer. So it might sound counterintuitive, but I knew that content and telling the story of what we were doing would be so important once we launched, after we launched in the future. So I wanted pictures and videos of everything we were doing.”

Saasclub high

“We started developing a pretty robust paid acquisition strategy via social and search—from Facebook, Instagram, Google, and LinkedIn primarily. Last year, we spent more than $200,000 on digital ads and already outspent that so far this calendar year.”

Starter Story high

“One of the things that you also did was tap into your LinkedIn contacts. Tell me a little bit more about that and what worked and what didn't work there. So I'm not sure you can still do this. I think LinkedIn might have changed it. But at the time, you could export your entire LinkedIn connectio...”

Saasclub high

“We didn't spend anything on advertising, but just the referrals and the social media traffic that we had got us just under 200 email addresses in that fall, which was a good start when we wanted to launch it.”

Saasclub high

“We started an affiliate program.”

Starter Story high