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Researched profile. Starter Story's AI research system compiled this page from 39 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
TitleCapture logo

How TitleCapture Grew

Branded quoting app that lets title agents generate real estate closing estimates

How did TitleCapture grow?

Summary of the sourced claims below

TitleCapture's early growth came largely from partnerships with title insurance underwriters, which it described as an excellent client acquisition channel. The company's first customer came from a booth at the Alta One convention in 2013, where a national sales rep for a large title insurer became an early distribution partner, and in the first year the company grew from 1 to more than 150 customers through that partnership. The company also used paid advertising, including Facebook targeting by employer name and job title and later Google AdWords and LinkedIn Ads after Facebook removed many B2B targeting options.

Channels

12 channels · grouped by how TitleCapture grows

  • Organic social media

    · 4 mentions · 4 sources
    “So it really never has been done in terms of, it’s now allowing a real estate agent to drive more traffic to the website. It’s another reason for an agent to drive traffic to their website just like you guys do.”
    medium
    Show 3 more quotes
    “Website (https://www.titlecapture.com) Facebook (https://www.facebook.com/titlecapture) LinkedIn (https://www.linkedin.com/company/titlecapture)”
    medium
    “Heleana Grace 是 Videodeck 的创始人，像大多数机构一样，Grace 以自由职业者的身份创办了 Videodeck。那时候，她正在为一家 B2B SaaS 公司制作视频，帮助他们在 YouTube 上取得了令人难以置信的成功，并通过视频在 Google 上获得了排名。”
    medium
    “Organic social media (52%)”
    medium

  • Partnerships

    · 3 mentions · 3 sources
    “In fact, for the first year, we grew our customers from 1 to more than 150 on the back of this partnership alone. ... Obviously, partnerships with title insurance underwriters have been and continue to be an excellent client acquisition channel.”
    high
    Show 2 more quotes
    “"Partnerships with title insurance underwriters have been and continue to be an excellent client acquisition channel," Samant said.”
    high
    “So I think there’s an opportunity in the direct title side but to connect title capture net sheet to the Boom Town, the Real Geeks, the sinks, you or Jonathan Mail Right to connect the tool to you guys. Because you guys are driving traffic to the agent’s website, which is better than an agent buy...”
    medium

  • SEO

    · 2 mentions · 2 sources
    “那时候，她正在为一家 B2B SaaS 公司制作视频，帮助他们在 YouTube 上取得了令人难以置信的成功，并通过视频在 Google 上获得了排名。”
    medium
    Show 1 more quote
    “SEO & organic search (38%)”
    medium

  • Pay Per Click Advertising

    · 2 mentions
    “Paid acquisition came next. Around 2015 the team got good at PPC with high-converting ads, helped by targeting options that have since disappeared — Facebook allowed targeting by employer name and by job title inside title companies, and they targeted people who liked ALTA's page. As those B2B op...”
    high
    Show 1 more quote
    “Besides that, we got good at PPC / Paid Media circa 2015 with really high-converting ads, and there were some key things that allowed that to happen. For one, Facebook still allowed us to target people by employer name. We were also targeting people who “liked” ALTA’s Facebook page. Additionally,...”
    high

  • Trade shows

    · 2 mentions · 2 sources
    “we also, in parallel, booked a booth at the annual convention in West Palm Beach called Alta One, like, Alta being the American Land Title Association.”
    high
    Show 1 more quote
    “TitleCapture's first customer came from a booth at the Alta One annual convention in West Palm Beach in 2013. A national sales rep for a large title insurance company discovered the product there and became an early distribution partner, giving the company access to hundreds of title agencies.”
    medium

  • Paid social ads

    · 1 mention
    “For one, Facebook still allowed us to target people by employer name. We were also targeting people who “liked” ALTA’s Facebook page. Additionally, we were able to target by specific job titles of people working inside title companies. Since then, however, Facebook eliminated many of the B2B opti...”
    high

  • Advertising on social media

    · 1 mention
    “Paid ads (31%)”
    medium

  • Video content

    · 1 mention
    “那时候，她正在为一家 B2B SaaS 公司制作视频，帮助他们在 YouTube 上取得了令人难以置信的成功，并通过视频在 Google 上获得了排名。”
    medium

  • Word of mouth

    · 1 mention
    “Of 29 with growth-channel information, founders most often credited word of mouth & referrals (55%)”
    medium

  • Press

    · 1 mention
    “Press & PR (24%)”
    medium

  • Leveraging existing platforms

    · 1 mention
    “They also just recently introduced at Inman the new tool that’s associated with Title Capture called net sheet. And that sheet.com is a way that a real estate professional can literally put a widget on their website and get connected directly to consumers.”
    medium

  • Guest Podcast

    · 1 mention
    “One person in particular, who was a national sales manager for a large title insurance underwriter loved it so much he wanted to put it in front of all their title agencies. This was a God-sent partnership opportunity, that would create a lot of visibility for us. In fact, for the first year, we ...”
    high

How 3,117 businesses grow

Of businesses with mapped growth channels, the share using each — TitleCapture’s highlighted.
  • Referral/Word-of-mouth
    66% ◀
  • Social media
    64% ◀
  • Search/SEO
    58% ◀
  • Email
    48%
  • Community
    37%
  • Content/Inbound
    35% ◀
  • Partnerships
    33% ◀
  • Events
    25% ◀
  • Paid ads
    24% ◀
  • Outbound/Sales
    19%
  • Press/PR
    18% ◀
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4%
  • Building in public
    3%
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