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Justin Welsh
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How Justin Welsh Makes Money
Courses and resources for aspiring solopreneurs
How did Justin Welsh monetize?
Summary of the sourced claims below
Justin Welsh monetizes primarily through course and training sales, offering digital courses such as The LinkedIn Operating System and The LinkedIn Playbook that teach people how to use LinkedIn to create opportunities and grow their audience. He also earns revenue from newsletter sponsorships and partnerships by selling advertising slots in his weekly newsletter. Additionally, he generates income from affiliate and referral commissions through a large network of affiliates. He supplements his income with coaching, advising, and consulting services.
Revenue sources
7 sources · grouped by how Justin Welsh makes money
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Course / training sales
· 16 mentions · 16 sources“My flagship products are two digital courses that have helped thousands of solopreneurs and entrepreneurs understand how to use social media to grow their businesses. The first course, The LinkedIn Operating System, is a 2-hour digital course...Priced at $150, it generates around $80K in monthly ...”
highShow 15 more quotes
“This is a small sneak preview of my flagship course, The Creator MBA. 14 Chapters and 111 Lessons of instructional video that will teach you how to build a lean, profitable internet business (even if you're just starting or don't have an idea).”
medium“Course Revenue: $110,000/month”
high“My main portfolio is what you would just call online courses or information products. I sell two of those, one on how to use LinkedIn effectively to build a business, and the other one on how to build your own content system.”
high“So instead, let’s go through the bullseye model in-full. Free Products While Justin has built an audience across LinkedIn, Twitter, and a newsletter, he currently only monetizes ads on the newsletter:... According to the interview he did with Noah Kagan, of the $1.7m he’ll do in revenue this year...”
high“Welsh’s courses are priced at $200, making them affordable yet high-value propositions.”
high“Justin currently offers two courses. In Content OS, he provides a 9-step system you can use to create one high-quality newsletter and 6–12 pieces of social content every single week.”
medium“Estimated $10-12M cumulative revenue by early 2026: Products $6.75M, Consulting $1.17M, Sponsorships $795K, Subscriptions $695K, Community $630K.”
high“The first product, The LinkedIn Operating System, is a 2-hour digital course... This course is priced at $150, and generates, on average, around $80K in monthly revenue.”
high“The Creator MBA Masterclass is a behind-the-scenes look at how I built my business.”
medium“$200.00 USD”
high“I made a short course with the first version of my system called The LinkedIn Playbook and put it up for sale $50”
high“His two digital courses that guide entrepreneurs in using social media to expand their operations...‘The LinkedIn Operating System’...known as the go-to LinkedIn guide and brings in about $80K per month.”
high“Self-paced courses that teach you to grow your audience, find profitable ideas, build a business, and productize your knowledge.”
medium“I started by building out an information product business, mostly centered around courses that teach people how I use LinkedIn to create opportunities.”
high“The exact framework I used to go from 2K to 780K followers and $10.8M in business revenue.”
high -
Recurring subscriptions
· 10 mentions · 10 sources“One of the most visible results of integrating Kajabi into his business was seen in his revenue streams. The one-click upsell, a feature he was excited to incorporate, swiftly transformed into a $22K Monthly Recurring Revenue (MRR) product.”
highShow 9 more quotes
“I created a product that I price at $9/month and gives creators a stress-free way of writing high-quality content at scale.”
high“My MRR comes from a subscription email I send out once per month called The Monthly Templates.”
high“a subscription email that I send out, where every month they'll get an email from me that shows them copywriting techniques for writing better copy on social media.”
high“He sells 2 courses on Gumroad for $150/ea.”
high“The Monthly Templates: $409K ($25k MRR)”
high“Subscriptions $695K.”
high“Almost $19.3k MRR from something he was already doing.”
high“I started offering consulting.”
medium“Courses: $90k per month”
high -
Sponsorships & partnerships
· 10 mentions · 10 sources“I sell sponsorships to companies who want to get in front of, you know, their ideal customer if that person or group of people happen to be my readership.”
highShow 9 more quotes
“Sponsorship Revenue: $16,000/month”
high“In addition to these courses, I also offer newsletter sponsorships”
medium“The Saturday Solopreneur (newsletter) Sponsorship: $282K”
high“Sponsorships $795K.”
high“I also offer newsletter sponsorships...”
medium“This week's newsletter is sponsored by Ahrefs.”
high“Promote your business to 150,000+ weekly readers”
medium“I sell two slots per issue for $2,500 each. So each weekly newsletter earns me $5,000.”
high“Apart from these courses, Justin offers newsletter sponsorships, subscription emails, and sometimes takes on coaching, advising, and public speaking gigs.”
medium -
Affiliate / referral commissions
· 6 mentions · 6 sources“To date, his affiliates have drummed up over 1,570+ conversions with an Average Revenue Per User (ARPU) of $130.25, contributing over $200K to Justin’s top-line revenue.”
highShow 5 more quotes
“Affiliate Revenue: $2,000/month”
high“That’s enough to go on a few killer vacations a year. All for passively recommending tools he already uses.”
medium“Affiliates add $25K+ yearly.”
medium“I now have 3,247 affiliates that have generated $600K in revenue.”
high“Affiliate deals: $1k per month”
high -
Services & consulting
· 6 mentions · 6 sources“According to his interview with Noah, Justin does ~$150k in coaching each year.”
highShow 5 more quotes
“Coaching Revenue: $7,000/month”
high“In addition to these courses, I also offer...coaching, advising, and speaking engagements.”
medium“Consulting $1.17M.”
high“I occasionally do coaching, advising, and speaking engagements.”
medium“Coaching: $12k per month”
high -
One-time / lifetime deals
· 2 mentions · 2 sources“$200.00 USD The LinkedIn Operating System Learn the exact daily, weekly, and monthly system I use on LinkedIn to go from 2K to 650K followers with zero ads. Join 70+ LinkedIn Top Voices & 30,000+ other students.”
highShow 1 more quote
“LinkedIn Operating System: Profile, networking, content ($200).”
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Add-ons & upsells
· 2 mentions · 2 sources“He then tested it as a $9 upsell on each course and 8 months later it has 2,100+ subscribers.”
highShow 1 more quote
“I tested this idea as a $9 upsell on each of my courses...”
high
How 1,859 businesses make money
Of businesses with mapped revenue sources, the share using each —
Justin Welsh’s highlighted.
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Recurring subscriptions54% ◀
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Services & consulting30% ◀
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Physical products29%
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One-time / lifetime deals23% ◀
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Affiliate / referral commissions15% ◀
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Course / training sales13% ◀
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Sponsorships & partnerships10% ◀
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Usage-based fees9%
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Advertising revenue9%
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Add-ons & upsells9% ◀
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Marketplace commissions6%
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Licensing2%
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Setup / onboarding fees2%
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Donations & tips2%
