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The Ringer
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Researched profile. Starter Story's AI research system compiled this page from 24 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
The Ringer logo

How The Ringer Makes Money

Sports and pop culture website and podcast network.

How did The Ringer monetize?

Summary of the sourced claims below

The Ringer monetizes primarily through advertising revenue from its podcasts and website. It also generates income from sponsorships and partnerships with brands. Additionally, The Ringer licenses some of its podcasts for exclusive video distribution on platforms like Netflix.

Revenue sources

3 sources · grouped by how The Ringer makes money

  • Advertising revenue

    · 6 mentions · 6 sources
    “In May 2017, Vox Media announced that it had entered into a deal to provide advertising sales and access to its publishing platform as part of a revenue sharing agreement. Simmons retained editorial control of the website.”
    high
    Show 5 more quotes
    “Vox will sell advertising for the site and share in the revenue.”
    high
    “the bulk of its revenue comes from podcasting. Last year, the Journal reported that the company was generating more than $15 million a year from podcasts.”
    high
    “most podcasts are free and dependent on advertising”
    high
    “it’s notable to me that The Ringer is built on an ad-based model, which Spotify will be looking to for a boost in its own ad sales”
    high
    “Thank you to our sponsor, American Express...Thank you to our sponsor, Amazon Prime.”
    high

  • Sponsorships & partnerships

    · 1 mention
    “And now a quick vital break, a little more from our sponsor, Vital Proteins. Have you heard of Vital Proteins collagen peptides?... Get 20% off by going to WWW dot Vital Proteins dot com and entering promo code built at checkout.”
    high

  • Licensing

    · 1 mention
    “In October 2025, a number of Ringer podcasts, including The Bill Simmons Show, were acquired by Netflix for exclusive video distribution on the Netflix platform.”
    high

How 1,917 businesses make money

Of businesses with mapped revenue sources, the share using each — The Ringer’s highlighted.
  • Recurring subscriptions
    55%
  • Services & consulting
    29%
  • Physical products
    28%
  • One-time / lifetime deals
    24%
  • Affiliate / referral commissions
    16%
  • Course / training sales
    13%
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9% ◀
  • Advertising revenue
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2% ◀
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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