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The Pour Over
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Researched profile. Starter Story's AI research system compiled this page from 30 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How The Pour Over Grew

Politically neutral news podcast with biblical insights.

How did The Pour Over grow?

Summary of the sourced claims below

The Pour Over grew primarily through a referral program that brings in thousands of high-quality subscribers each month, supported by giveaways to amplify referrals. They also used paid social media advertising, with a significant portion of their budget allocated to Facebook and Instagram ads. Organic social media sharing and newsletter content, including sending a full example issue as a welcome email, contributed to their growth as well.

Channels

8 channels · grouped by how The Pour Over grows

  • Organic social media

    · 2 mentions · 2 sources
    “You’ve probably heard of TPO because of Whipple. We assumed growing newsletters was easy because he grew us to 250,000+ subscribers while in dental school, but he proved hard to replace. He finally ditched his first love (teeth) for his true love (newsletters), and TPO hasn’t been the same since.”
    medium
    Show 1 more quote
    “Sharing this content with others on social is appreciated (and doesn't go unnoticed, so thank you).”
    medium

  • Partnerships

    · 1 mention
    “Using SparkLoop or Beehiiv Boosts, you can offer a commission for other creators to share your newsletter. When someone shares your newsletter with their audience, they get paid when people sign up with their unique link. ... The Pour Over is offering a commission of $2 per qualified referral (US...”
    high

  • Referral Program

    · 1 mention
    “In an interview, he told SparkLoop that every month thousands of people are joining their email newsletter from referrals. And they are the highest quality subscribers The Pour Over has.”
    high

  • Welcome Email

    · 1 mention
    “Instead of a typical welcome email, they send you a full example issue of the newsletter. This helps you get a sense of what’s included and what each section is there for. Within that example issue, they walk through the sections to help orient you for the next time you receive their newsletter.”
    medium

  • Outbound

    · 1 mention
    “Discover 80 startups with verified revenue growing through cold dm. The business has generated almost $500K in gross volume in under 3 years.”
    medium

  • Paid social ads

    · 1 mention
    “For some reason, a lot of people look at paying for readers as a bad thing. But a lot of successful businesses pay to reach more customers, so I’m not sure why that is. If people are sharing your content and you know you’ve hit on something with your newsletter, don’t be afraid to put some dollar...”
    medium

  • Advertising on social media

    · 1 mention
    “Jason and the Pour Over team started running Facebook ads in early 2020... Jason says that 75% of their paid budget still goes into Meta ads, like Facebook and Instagram.”
    high

  • Giveaways

    · 1 mention
    “Because it’s not super scalable on its own, the team at The Pour Over does giveaways to help amplify and push the referral program. Sometimes these are on their Instagram, but they are often within the newsletter... Jason said that these giveaways really help them increase the number of referrals...”
    high

How 2,678 businesses grow

Of businesses with mapped growth channels, the share using each — The Pour Over’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30% ◀
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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