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Nylas
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Source
Researched profile. Starter Story's AI research system compiled this page from 282 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Nylas Grew

API platform for integrating email and scheduling.

How did Nylas grow?

Summary of the sourced claims below

Nylas grew by nurturing partner channels and providing value to help partners grow, which internally contributed to their growth. They also benefited from good word of mouth. Additionally, Nylas used email marketing to maintain conversations and relationships with their audience after customers had success with the product. Their growth was supported by organic search traffic driven by their brand name and instructional content, which served as a top-of-the-funnel strategy.

Channels

4 channels · grouped by how Nylas grows

  • SEO

    · 1 mention
    “We have good word of mouth, so we did a lot of organic search just out of the brand name. The rest of SEO traffic that comes in is primarily around the instructional content that we’ve invested in that’s language based. That’s our top of the funnel”
    high

  • Word of mouth

    · 1 mention
    “We have good word of mouth”
    high

  • Email marketing

    · 1 mention
    “once they are in the product and have success, we rely on nurture mechanisms like email marketing. We live strongly in the value of email to continue to maintain a conversation and relationship with that audience.”
    high

  • Bootstrapping

    · 1 mention
    “The growth is based on the growth of partners. So in the case of Pipedrive, the metrics rely on what’s their acquisition model and how much to accrue from MRR of that particular partner. So, it’s like nurturing partner channels and giving them value to keep them growing which you internally grow.”
    high

How 2,678 businesses grow

Of businesses with mapped growth channels, the share using each — Nylas’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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