S
T
The Hustle
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 39 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
The Hustle logo

How The Hustle Makes Money

Daily business newsletter for entrepreneurs

How did The Hustle monetize?

Summary of the sourced claims below

The Hustle monetized through multiple revenue streams including advertising, paid content, and recurring subscriptions. Advertising revenue came from newsletter ads and partnerships with brands aligned with their audience. They also generated recurring subscription revenue through Trends.co, a subscription service providing premium content for entrepreneurs. Additionally, The Hustle made money from HustleCon events via ticket sales and sponsorships.

Revenue sources

6 sources · grouped by how The Hustle makes money

  • Recurring subscriptions

    · 6 mentions · 6 sources
    “Then they did an official launch with an annual subscription price of $300/year (no monthly price option). The launch converted 4,000 paying subscribers. ... It is reported that Trends had more than 10,000 paying subscribers before selling The Hustle to Hubspot.”
    high
    Show 5 more quotes
    “TRENDS We launched our first non-ad product last year. Trends is a community, info service for business builders. Thousands signed up in the first few months and it 5xed in a year. Huge win.”
    medium
    “In June 2019, The Hustle launched Trends, a subscription service that helps entrepreneurs identify hot opportunities. That helped Parr add a recurring revenue stream to the business.”
    high
    “And then we had millions of dollars in subscription revenue, and that was awesome. I love subscription revenue.”
    high
    “The Hustle didn’t just rely on advertising to make money. It leveraged multiple revenue streams, including: Paid content: Exclusive articles and insights for paying subscribers. Advertising: Partnering with brands that aligned with The Hustle’s audience. Trends.co: A subscription service providin...”
    medium
    “Trends.co: A subscription service providing premium content for entrepreneurs.”
    high

  • Advertising revenue

    · 6 mentions · 6 sources
    “I wanted to create this daily email that reached millions of people for the business and tech world. I wanted to: Make profits through advertising ... We ended up selling before we got to the third part of investing in companies, but we made a lot of profit through ads and we built a big audience.”
    high
    Show 5 more quotes
    “Native digital advertising on the emails is on track to surpass event revenue soon, with advertising coming from companies including online mattress seller Casper and investment company Wealthfront.”
    high
    “Once he had between 75,000 and 80,000 newsletter subscribers, Parr got his first advertisers, mainly companies whose founders he’d previously worked with through Hustle Con sponsorships. They paid about $1,000 for placements.”
    high
    “That email list is where The Hustle ended up making their millions: newsletter ads. The Hustle was making $15m annually before it was sold to Hubspot in 2021. And a large percentage of that revenue was thanks to ad sales.”
    high
    “The Hustle didn’t just rely on advertising to make money. It leveraged multiple revenue streams, including:Paid content: Exclusive articles and insights for paying subscribers.Advertising: Partnering with brands that aligned with The Hustle’s audience.”
    high
    “The Hustle didn’t just rely on advertising to make money. It leveraged multiple revenue streams, including: Paid content: Exclusive articles and insights for paying subscribers. Advertising: Partnering with brands that aligned with The Hustle’s audience.”
    high

  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “After the first month, he had an average of 2,000 to 3,000 website visitors daily, which translated well into Hustle Con attendees. Thanks to sponsors and volunteers, Parr spent just $6,000 on the inaugural Hustle Con, which raked in a whopping $50,000, he said. Building on its success, a second ...”
    high
    Show 1 more quote
    “I would host an event, get money, and ride my motorcycle around the country.”
    medium

  • Sponsorships & partnerships

    · 1 mention
    “The HustleCon events made money on sponsorships, but those only happened once a year. That’s a really spikey cash flow situation. ... It was a one-day event where Sam would sell tickets and sponsorships—all while learning valuable lessons from these tech founders. They made $19.25k in sponsorshi...”
    high

  • Physical products

    · 1 mention
    “Today, the San Francisco-based company has six employees and gets most of its revenue from HustleCon, which had 2,000 attendees this year.”
    high

  • Course / training sales

    · 1 mention
    “HustleCon was a one-day event that made money by ticket sales from attendees who’d come listen to tech founders sharing experiences and stories of building their startups. The first HustleCon brought 300 strangers together in one room for a day. The last one in 2019 brought in over 2,500 people.”
    high

How 1,917 businesses make money

Of businesses with mapped revenue sources, the share using each — The Hustle’s highlighted.
  • Recurring subscriptions
    55% ◀
  • Services & consulting
    29%
  • Physical products
    28% ◀
  • One-time / lifetime deals
    24% ◀
  • Affiliate / referral commissions
    16%
  • Course / training sales
    13% ◀
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9% ◀
  • Advertising revenue
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
S
Starter Story
Support Privacy Terms