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The Flooring Girl
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The Flooring Girl sells digital products, such as printable files, on Etsy, built by Debbie Gartner who also runs a flooring-focused blog and SEO business.

theflooringgirl.com · Founded 2011 · 34 public sources · Updated 4 days ago

Researched profile. Starter Story's AI research system compiled this page from 34 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How The Flooring Girl Grew

Home decor blog and digital products for flooring and painting

How did The Flooring Girl grow?

Summary of the sourced claims below

The Flooring Girl, operated by Debbie Gartner, has a YouTube channel with 442 subscribers and 30 videos, and promotes a blog at TheFlooringGirl.com.

Channels

34 channels · grouped by how The Flooring Girl grows

  • SEO

    · 9 mentions · 8 sources
    “I started the blog for my local flooring business. It was a marketing strategy to find local customers. And, it worked. I was able to get 5 appointments/week just from my blog.”
    high
    Show 8 more quotes
    “The key to my success has been SEO (Search Engine Optimization). I am now getting 400,000 pageviews/month from that, and it’s what leads to the majority of my profits.”
    high
    “My best tips for new bloggers is to do your keyword research, find some great long-tail keywords like Spencer teaches, create great content that will attract links, and keep plugging away on adding more great content. It can be a grind but if you keep at it the site can grow into a decent little ...”
    medium
    “She didn’t know anything about monetizing it at the time, but she had learned a lot about SEO in her efforts to use her website to bring in more physical clients to her business. So, from there, she learned. And through a lot of hard work and what Debbie refers to as “grit,” she was able to: beco...”
    medium
    “In 2011 she started her website and avidly worked on learning SEO (search engine optimization). Her primary goal was increase traffic to her website.”
    high
    “Once you learn how to do Etsy and Etsy SEO, you just put the product on there and it can sell over and over.”
    high
    “The recipe was pretty straightforward: publish helpful content, rank it on Google, and monetize that traffic with affiliate marketing and ads.”
    medium
    “Through online marketing strategies and identifying target customers, Xero Shoes quickly grew into a successful business.”
    medium
    “7:49 SEO vs Pinterest The synergy they create and how to learn both as a new blogger”
    medium

  • Affiliate program

    · 7 mentions · 7 sources
    “I leveraged affiliates to help sell my products. So, it’s a form a marketing, but it doesn’t cost you money up front. It’s more like a pay for performance method. So they recommend your product, you give them 40% commission...”
    high
    Show 6 more quotes
    “From her first $100,000 blogging, which was made between the launch of her blog in 2016, and March 2020, 43% was affiliate commission. That's $48,892 just from affiliate marketing, which is pretty impressive for a blog with under 30,000 views per month, and just over 10,000 newsletter subscribers.”
    medium
    “make $1,100 her first month with ads and affiliate sales ... Affiliate marketing pro tips”
    medium
    “She relied on a few affiliates and Facebook groups to help spread the word. It worked and her book sales were on fire!”
    high
    “One of the primary income streams for these websites is affiliate marketing. ... This article will highlight how each website utilizes affiliate marketing to generate revenue.”
    medium
    “Hairstory, a haircare startup, is on track to generate $30 million in sales this year, profitably, after having been self-funded since its inception in 2015, and implementing a DTC and hairdresser-perpetual-affiliate marketing model.”
    medium
    “1:42 Affiliate Marketing Guide 60+ tips and tricks”
    medium

  • Organic social media

    · 7 mentions · 7 sources
    “I do not use any form of social media. I don't even use generally email, but we've got to come back to email in a second. I don't send any traffic from my website or any website. I do nothing, nothing for marketing. And yes, I have tried and no, I general, I don't think it's a very good use of time.”
    high
    Show 6 more quotes
    “Word of mouth also helped and participation in Facebook groups.”
    high
    “Just a Girl and Her Blog is still going strong, with a huge following on Pinterest, Facebook, and Instagram.”
    medium
    “She eventually created a website and a blog to support her business.”
    medium
    “Rented audiences on Social Media, like a YouTube channel and Fb group, can also work, with the caveat that when their algorithms change, you may face the same reach problem as you do now with Google search.”
    medium
    “BeatBox Beverages, a wine-based cocktail company, grew sales from $700k in 2016 to $2.4m in 2018 and is on track to hit $6m+ in 2019 through a unique and differentiated product, social media marketing, and an appearance on Shark Tank.”
    medium
    “Debbie Gartner@DebbieGartner•442 subscribers•30 videos ... I'm known as The Flooring Girl and you can find my blog at http://TheFlooringGirl.com.”
    medium

  • Email List Growth

    · 6 mentions · 6 sources
    “But when you have an email list, which really honestly needs to be phase two, then you can keep connecting with them over and over again. Right. I have an email list from my blog about making money online…So on Etsy, that is now my next step. I'm trying to create an audience from there on some of...”
    high
    Show 5 more quotes
    “Later, I started an email list. Bloggers can sign up for my FREE SEO course here. That is something I should have done much sooner. Now, I’ve started to do some Facebook ad to get even more subscribers. That is what I do for my SEO ebooks/blogger products.”
    high
    “impressive for a blog with under 30,000 views per month, and just over 10,000 newsletter subscribers.”
    medium
    “Next, Debbie says someone told her she should build an email list, and of course, she thought: I hate email. I can’t do email. But she put it on her list of things to do and six months after her first book launch, she began building an email list. She created a free SEO course as an incentive to ...”
    high
    “Key revenue sources include email list building through pop-ups, advertising, and affiliate links to products like Evernote, which earns commissions on referrals.”
    medium
    “assume from day one that search is a customer-acquisition channel, not a business, and that the business is the email list, the community, social media, or the product you convert that traffic into. If your plan doesn't include an owned audience by month six, you're building a website that will b...”
    medium

  • Pinterest

    · 5 mentions · 4 sources
    “She hoped that her painting content might do better on Pinterest than her flooring content. Debbie says she devoted herself to learning how to excel at Pinterest marketing and affiliate marketing.”
    high
    Show 4 more quotes
    “For my main business, TheFlooringGirl.com I simply do SEO and Pinterest. And, that is it. All of that is free.”
    high
    “Pinterest has been 2nd and that is driving around 300,000 pageviews a month.”
    high
    “Just a Girl and Her Blog is still going strong, with a huge following on Pinterest, Facebook, and Instagram.”
    medium
    “7:49 SEO vs Pinterest The synergy they create and how to learn both as a new blogger ... 25:43 3 little known Tailwind tricks for Pinterest”
    medium

  • Email marketing

    · 5 mentions · 4 sources
    “Later, I started an email list. Bloggers can sign up for my FREE SEO course here. That is something I should have done much sooner.”
    high
    Show 4 more quotes
    “Many asked for additional information, so I started a free email newsletter (https://theflooringgirl.com/seo-newsletter/) to provide additional SEO and blogging advice for bloggers.”
    high
    “Key revenue sources include email list building through pop-ups, advertising, and affiliate links to products like Evernote, which earns commissions on referrals.”
    medium
    “Bells of Steel, an e-commerce fitness equipment company, generated $15 million in sales by creating a high-value product line and focusing on word-of-mouth marketing, email marketing, and social media ads.”
    medium
    “3:49 Email Profitability Calculator - Quick Overview ... 1:15:49 Email monetization with Matt Bacak (secret email tips)”
    medium

  • Leveraging existing platforms

    · 4 mentions · 4 sources
    “She also became an Amazon associate and inserted Amazon affiliate links throughout her site.”
    high
    Show 3 more quotes
    “over the last couple of years has been building up an Etsy shop, selling printable files, other digital products to the tune of four grand a month from the flooring girl.com, Debbie Gartner.”
    medium
    “Renogy, a renewable energy company, founded by Yi Li, specializes in providing DIY solar solutions for everyday life and makes $60 million a year with a growing customer base through e-commerce platforms and partnerships with select social media users.”
    medium
    “1:45Amazon Associates - Journey to the Center of Amazon ... 4:53Amazon Associate No No's ... 1:07Amazon supplement - clarifications ...”
    medium

  • Advertising on social media

    · 3 mentions · 3 sources
    “Now, I’ve started to do some Facebook ad to get even more subscribers. That is what I do for my SEO ebooks/blogger products.”
    high
    Show 2 more quotes
    “Key revenue sources include email list building through pop-ups, advertising, and affiliate links to products like Evernote...”
    medium
    “He started by offering upgrades and support for Apple products, and through word-of-mouth and strategic advertising, OWC grew to become a trusted source for hardware and software solutions with a solid year-over-year growth rate of 18.4% and over $148 million in revenue in 2020.”
    medium

  • Online Community

    · 3 mentions · 3 sources
    “She relied on a few affiliates and Facebook groups to help spread the word.”
    high
    Show 2 more quotes
    “a cannabis growers forum earning $100k per month”
    medium
    “Crochet365Knittoo more than quadrupled its organic search traffic, from 30,000 to 128,000, because a tested pattern, photographed step by step and followed stitch by stitch inside a community, is the purest "content is the doing" there is.”
    medium

  • Word of mouth

    · 3 mentions · 2 sources
    “Word of mouth also helped and participation in Facebook groups.”
    high
    Show 2 more quotes
    “I then reached out to a 2nd blogger who needs help and then things spread by word of mouth in one of the blogger Facebook groups.”
    high
    “He started by offering upgrades and support for Apple products, and through word-of-mouth and strategic advertising, OWC grew to become a trusted source for hardware and software solutions with a solid year-over-year growth rate of 18.4% and over $148 million in revenue in 2020.”
    medium

  • LinkedIn

    · 2 mentions · 2 sources
    “Debbie devoted herself to learning how to excel at Pinterest marketing and affiliate marketing. By the end of year two, her income had increased to $12k-14K each month.”
    high
    Show 1 more quote
    “iHeartDogs is a lifestyle store and blog with over 25 million members in its Facebook communities, which sells products for pet dogs and donates to specific programs that rescue animals”
    medium

  • Facebook Community

    · 2 mentions · 2 sources
    “Word of mouth also helped and participation in Facebook groups.”
    high
    Show 1 more quote
    “iHeartDogs is a lifestyle store and blog with over 25 million members in its Facebook communities, which sells products for pet dogs and donates to specific programs that rescue animals, totaling over 1.5 million pet heroes served.”
    medium

  • Video content

    · 2 mentions · 2 sources
    “Debbie Gartner@DebbieGartner•442 subscribers•30 videos ...”
    medium
    Show 1 more quote
    “a YouTube series gaining 100k views per month”
    medium

  • Search engine marketing

    · 1 mention
    “Matboard and More is a picture framing company that allows for unlimited choices and customization when it comes to framing supplies for any type of art, and is self-funded with an initial investment of $50,000 that led to a successful AdWords campaign and a massive focus on quality, service, and...”
    medium

  • Referral Program

    · 1 mention
    “we have implemented a referral program to incentivize our satisfied customers to spread the word about our brand. By providing discounts or special offers to customers who refer their friends and family, we have been able to leverage the power of word-of-mouth marketing and generate a steady stre...”
    high

  • Webinars

    · 1 mention
    “With the help of instructional videos, strategic partnerships, and a focus on attracting the DIY market, the business has grown to generate over $12 million in revenue in just 10 years.”
    medium

  • Partnerships

    · 1 mention
    “With the help of instructional videos, strategic partnerships, and a focus on attracting the DIY market, the business has grown to generate over $12 million in revenue in just 10 years.”
    medium

  • Direct sales

    · 1 mention
    “Red went door to door, convincing wineries to join their flash sale business model, and eventually earned their trust and built a loyal customer base. The Wine Spies became profitable within six months and continues to grow today.”
    medium

  • Press

    · 1 mention
    “BeatBox Beverages, a wine-based cocktail company, grew sales from $700k in 2016 to $2.4m in 2018 and is on track to hit $6m+ in 2019 through a unique and differentiated product, social media marketing, and an appearance on Shark Tank.”
    medium

  • Pinterest ads

    · 1 mention
    “For my main business, TheFlooringGirl.com I simply do SEO and Pinterest. And, that is it. All of that is free.”
    high

  • Press

    · 1 mention
    “Media Exposure Appearances on popular TV shows like Shark Tank and features in major publications helped us gain widespread exposure and reach a larger audience. The credibility and visibility that came from these media appearances played a significant role in attracting and retaining customers.”
    medium

  • Podcasting

    · 1 mention
    “iHeartDogs after building large dog-themed Facebook communities. They realized the potential for a business centered around dog lovers and decided to create a brand that sold physical products and also served as a media property for advertising.”
    medium

  • Brand collaborations and giveaways

    · 1 mention
    “BLAQ's success skyrocketed, bolstered by partnerships with major subscription beauty boxes.”
    medium

  • Kickstarter

    · 1 mention
    “they launched a Kickstarter campaign to fund their button-up shirt production. However, they soon realized that the name "TomboyX" was resonating with a wide audience, leading them to pivot and focus on creating boxer briefs for women, which became their hero product.”
    medium

  • Influencer partnerships

    · 1 mention
    “m started as a passion project by two founders, now the largest supplier of ceremonial matcha outside of Japan with a monthly revenue of $100k, using podcasts, micro-influencers, and email campaigns to attract and retain customers.”
    medium

  • Craft fairs

    · 1 mention
    “After selling over 10 booths at a wedding photography expo, they realized they had tapped into a market with huge potential for growth.”
    medium

  • Thought Leadership

    · 1 mention
    “By leveraging his industry expertise and becoming known as a thought leader in the golf simulator community, Igor was able to attract customers and drive sales through word of mouth and online marketing tactics.”
    medium

  • Content marketing

    · 1 mention
    “Fragrancebuy ... became one of the fastest-growing companies in Canada and the USA, by focusing on adding value at every stage of the customer's purchasing experience and using platforms such as Shopify, Google Adwords, and Facebook Ads.”
    medium

  • Referrals

    · 1 mention
    “Chris Gronkowski, former NFL player, launched Ice Shaker just one year ago, but has since exploded into the drinkware scene with over 65 variations, $3 million in sales, and shelf placement in big retail locations such as GNC.”
    medium

  • Google Ads

    · 1 mention
    “Overgear, a gaming marketplace ... saw over $8 million in revenue and a 6x increase in clients in the past year by prioritizing user experience and customer retention through SEO and Google Ads, reinvesting profits, and creating a user-friendly product, amongst other things.”
    medium

  • Giveaways

    · 1 mention
    “I try to also do loyalty discounts. So if someone buys a product from me, then they may get a discount off of the next product from me. So for example, we do, I do a lot of challenges ... But the second time you get a $20 discount, so it's only $29. I want to reward the people that have rewarded me.”
    high

  • Promotional videos

    · 1 mention
    “Ryan Channing discovered the power of activated charcoal during a trip to Japan and quickly turned a viral peel-off charcoal face mask into an $8 million business in its first year. Sharing hilarious videos of friends using the product, BLAQ's success skyrocketed, bolstered by partnerships with m...”
    medium

  • Craigslist

    · 1 mention
    “we adapted our marketing strategies and ventured into online platforms such as Craigslist and eventually launched our own website.”
    medium

  • Pay Per Click Advertising

    · 1 mention
    “Fragrancebuy, shares how they became one of the fastest-growing companies in Canada and the USA, by focusing on adding value at every stage of the customer's purchasing experience and using platforms such as Shopify, Google Adwords, and Facebook Ads.”
    medium

How 3,289 businesses grow

Of businesses with mapped growth channels, the share using each — The Flooring Girl’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    64% ◀
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24% ◀
  • Paid ads
    23% ◀
  • Outbound/Sales
    19% ◀
  • Press/PR
    17% ◀
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4% ◀
  • Influencer partnerships
    3% ◀
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