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The Financial Diet
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Researched profile. Starter Story's AI research system compiled this page from 61 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How The Financial Diet Makes Money

Personal finance advice platform for women

How did The Financial Diet monetize?

Summary of the sourced claims below

The Financial Diet monetizes through multiple streams including licensing, advertising revenue from YouTube pre-roll ads and sponsored content, and sponsorships and partnerships primarily through events such as classes and workshops. They also generate income from a membership program offering exclusive content, custom content creation for clients, and programmatic display ads on their website.

Revenue sources

6 sources · grouped by how The Financial Diet makes money

  • Sponsorships & partnerships

    · 3 mentions · 3 sources
    “The largest segment of our business by sort of Product or platform are our events. So that's classes workshops Conferences things like that. It used to be all in person. We did all digital for the pandemic now We're doing kind of a mix and within that there are about half that are ticketed So we'...”
    high
    Show 2 more quotes
    “Custom Content. This is anything a website makes custom for a client, from sponsored posts to branded Instagrams to shout-outs at the end of a video or podcast. ... For us, and many sites like us, running custom content on text and video is the only real path to sustainability ... For us, though,...”
    high
    “We do all digital for the pandemic. Now we're doing kind of a mix. And within that, there are about half that are ticketed. So we're selling direct to the consumer, or the other half is in partnership with a sponsor, corporate sponsor, and usually those are free to the audience. So just in terms ...”
    high

  • Advertising revenue

    · 3 mentions · 3 sources
    “Second to that pretty close Second is YouTube obviously a big big part of what we do and that's the pre-roll ads that run before your video that in almost every video we do has a sponsor Brought to you by right you it's baked in you are or the other person who's doing the video We'll say thanks t...”
    high
    Show 2 more quotes
    “Programmatic Ad Revenue. These are the display ads (banner ads) you see all over most websites, including ours. ... For us, programmatic nets only about 20% of our overall revenue.”
    high
    “Second to that pretty close second is YouTube, obviously, a big, big part of what we do. And that's the pre roll ads that run before your video. That and almost every video we do has a sponsor brought to you by right you it's baked in you are or the other person who's doing the video will say, th...”
    high

  • Licensing

    · 3 mentions · 3 sources
    “Editorial Product. This is what encompasses basically all of the non-branded editorial product a site sells. This can be anything from original content commissioned by other outlets, to packages of content to be syndicated and redistributed across other channels, to books/TV/other media. ... gene...”
    medium
    Show 2 more quotes
    “Outside of that we also we do licensing”
    medium
    “Outside of that, we also we do licensing”
    medium

  • Recurring subscriptions

    · 2 mentions · 2 sources
    “and we have a membership program for you know Exclusive content and things like that.”
    medium
    Show 1 more quote
    “we have a membership program for, you know, exclusive content and things like that.”
    medium

  • Affiliate / referral commissions

    · 1 mention
    “Affiliate Marketing. ... Essentially, affiliate marketing is when a publication links to a product or service and takes some kind of commission off of that transaction. ... As of today, it accounts for around 5% of our overall revenue.”
    high

  • Services & consulting

    · 1 mention
    “Everything else. For us, this entails everything from e-commerce to licensing to consulting for brands and individuals. These are usually not recurring streams of revenue, but are the bucket in which everything else tends to fall. It’s generally around 5% of our income at the end of the day.”
    medium

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — The Financial Diet’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30% ◀
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10% ◀
  • Usage-based fees
    9%
  • Advertising revenue
    9% ◀
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2% ◀
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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