Marketing content platform for real estate agents
The Agent Nest grew through a combination of organic social media posting, email marketing, and advertising on platforms like Instagram, Pinterest, and Facebook. Word of mouth and referrals also contributed to growth, as satisfied users shared content and referred other real estate agents through a referral program. Additionally, the founder leveraged a personal network built from years of experience in the real estate world and marketing classes.
“So I started posting on her social media. And then people were asking her, hey, where are you getting all this great content from? And so she told them and then they told their friends and then I started having people email me. And then the light bulb went off and I'm like, all right, time to nam...”
“Follow me:🔴Blog: https://bebestyou.co.uk/blog/🔴Twitter: @bebestyounow 🔴Instagram: bebestyounow”
“2000+ customizable social media posts made for real estate with captions and hashtags... Automate your life with our scheduled posting to Instagram, Facebook, X, TikTok, LinkedIn, and Google.”
“So after teaching those classes, I had an email list of those people. And I sent out a mass email to them. So after doing that, and after running the ad, that was really well perceived.”
“Get access to EXCLUSIVE, members-only videos sent to your email on how to create Facebook ads, how to build business pages, and more...weekly email check-ins with marketing tips and tricks”
“And then people were asking her, hey, where are you getting all this great content from? And so she told them and then they told their friends and then I started having people email me.”
“Impressing former clients. Posting often gives your former clients a reminder of what you do, and referrals are an agents best friend!”
“a community of support with our exclusive facebook group”
“Blogs to post freely on your website, newsletter, or any other medium”
“So after that, I decided to move on to Pinterest and run Pinterest ads. ... through the Pinterest ad, it started getting a lot more traction too. So then in May, so from April to May, we went from 2,400 to 3,500 just from running the Pinterest ads.”
“Through a lot of the work that you basically spent years doing in the real estate world, with your marketing agency, with the classes that you taught, you built up this huge network. And that came in handy later on”
“It's definitely necessary software like Butter CMS, ConvertKit. We also use Stripe for our payment processing, Auth0, Netlify, and then just integrating all that into ad spend. Probably spending around $1,800 per month.”
“But what helped with that growth is number one, yes, ads. Instagram, Pinterest, and Facebook are the main ones I go for... So just adding on that other plan really helped with the growth too. Also, just increasing my ad budget. So I started... My MRR started going up. So I started to increase how...”
“Also worked on the SEO for my website, which was faltering a little bit. And that's how I got out of that 5,000 rut was I just switched around the strategy that I used for marketing.”
“I emailed all these people. I said, do you know people, other real estate agents? We have a referral program. So if you want to refer somebody over to this, then we'll give you this amount of money.”