How Teqtivity Grew

“we discussed that word of mouth is now your main kind of lever... We haven't even had to go out and ask customers for referrals. They're referring us to other companies that are looking for a solution ... We've had great success with getting referrals that way. And also people who have moved jobs...”

Rss high

“Long-tail keyword strategy for Google Ads on $2,500/month ... Teqtivity targets question-based searches like 'what is IT asset management' instead of the $60-70/click primary keyword, keeping total ad spend at $2,500/month.”

YouTube high

“We get a lot of prospects coming in through our SEO. We work heavily on our SEO content ... but mainly our SEO has been the biggest driver, especially in the last six months.”

Rss high

“some LinkedIn ads, we're active on our LinkedIn page. We are running some ads on there, but mainly our SEO has been the biggest driver, especially in the last six months.”

Rss high

“we're active on our LinkedIn page. We are running some ads on there, but mainly our SEO has been the biggest driver”

Rss medium

“So we took a slow approach in terms of building the company and building that trust by making sure we have good support. We have an excellent product. When our prospects reach out to us, if they're feeling a little uneasy, we'll actually connect them with a current customer. And they can get a re...”

Saasclub high

“Focusing on retention and value”

YouTube medium

“We're actually speaking at the event.”

Saasclub medium

“But over time, since then, we've worked closely with them on building new features, adding more to it, more value to it, but at the same time, showing them that our servers are also secure by going through SOG2 approval, showing them pentests, showing them more reporting around what we're doing o...”

Saasclub medium

“some LinkedIn ads, we're active on our LinkedIn page. We are running some ads on there”

Rss medium

“We are running some ads on there, but mainly our SEO has been the biggest driver, especially in the last six months.”

Rss high

“and then also our PR. So we have a PR person that try to get media placements for us and we've had some success in that area as well.”

Rss high

“that customer actually, we had met at a conference. They knew we were working on the locker and we did a demo at their previous company that they were working at.”

Saasclub high

“So we did, so the first few years we did one a year, and then last year we did four different events. We are doing one this year. We know this one will work out. It's a very specific niche and industry. We're already, you know, working. well with some of the leaders of the organization. And we've...”

Saasclub high

“But at the end of the day, what we gained from that is a visitor to our website, and then they're retargeting at that point, right? So part of what we want to do is increase our brand awareness ... then later on, they'll see our ads, they're retargeting.”

Saasclub high

“it's great being able to get a customer onto the phone with a prospect and do the selling for you.”

Saasclub high

“And on the other side, we did use, or we still do Google AdWords to drive traffic to our website to generate leads and prospects. And what we ended up doing was focusing on some of the lower level keywords... So we found a niche in Google AdWords to where we can still get some, drive some traffic...”

Saasclub high

“for the folks that, you know, they're not, you know, the buyer at the moment, and we run our typical retargeting campaigns to make sure that our eyes are, our brand is still in their eyes to help with our brand awareness.”

Saasclub high

“So we did, so the first few years we did one a year, and then last year we did four different events. We are doing one this year. We know this one will work out. It's a very specific niche and industry. We're already, you know, working. well with some of the leaders of the organization. And we've...”

Saasclub high

“and, you know, doing events, um, the, the, the number is still here in the back of my mind. Um, but as, as we started growing the software, uh, we started talking to more people, some, even some, some about prospects.”

Saasclub medium

“if they're feeling a little uneasy, we'll actually connect them with a current customer. And they can get a review of us outside of communicating with us. And that's helped a lot in terms of closing some deals where we'll just get our prospects and customers together in a room or in a meeting. So...”

Saasclub high

“and then also our PR. So we have a PR person that try to get media placements for us and we've had some success in that area as well.”

Rss high

“That customer actually, we had met at a conference. They knew we were working on the locker and we did a demo at their previous company that they were working at. Did a demo of the locker when they shifted to their new position, they added RFP out for an IT asset management solution. And luckily ...”

Saasclub high

“we did use, or we still do Google AdWords to drive traffic to our website to generate leads and prospects. And what we ended up doing was focusing on some of the lower level keywords... So we found a niche in Google AdWords to where we can still get some, drive some traffic, not spend too much mo...”

Saasclub high