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Privacy-focused app analytics for developers
TelemetryDeck grew largely through developer recommendations, with social networks such as Twitter and Mastodon holding the top positions in its acquisition sources until the end of 2025. Lisa Figas posted about her development work on Twitter, where developers responded positively, and the company also reached indie developers through LinkedIn and word of mouth. The company also reported that about 120 new customers join each month and that it sends newsletters, and it has focused on social media and fine-tuning its funnels.
“I kind of just posted on Twitter what I was doing because I was like, yeah, hi. I wanted to take my fellow developers to share my enthusiasm about this. I was like, okay, so I'm writing the API in Swift for the server because I have to rewrite it anyway, and I get to try this out basically. And p...”
“So we’re going back to basics — focusing on social media, trying out new content formats, and fine-tuning our funnels.”
“Until the end of 2025, social networks consistently held the top positions there, led by Twitter and Mastodon. We think this is because especially developers rely on recommendations to find new tools and services. For example, we always noticed a spike in new registrations whenever a major accoun...”
“Your #app is getting downloads, but users aren't becoming subscribers. More traffic won't fix a leaky funnel. Here's how to identify exactly where people drop off and what to improve first. Read: telemetrydeck.com/blog/why-you...”
“We think this is because especially developers rely on recommendations to find new tools and services. For example, we always noticed a spike in new registrations whenever a major account posted a screenshot. In the threads, we’d see questions like, “Hey, what kind of tool is this?” and every men...”
“And also they know each other and they prefer quality. ... we've had a lot of success with just indie developers for their side projects or their main projects going, okay, I'm going to try this out.”
“Stattdessen funktionieren Empfehlungen aus der Community, Erfahrungsberichte und Diskussionen in Developer-Netzwerken. Wer diese Zielgruppe erreichen will, muss Vertrauen aufbauen – nicht Anzeigen schalten. In technischen Communities schlägt glaubwürdige Empfehlung jedes Marketingbudget.”
“So yeah, what we had at the time is we had a Slack channel that was like where we kind of funneled people in, but that still exists, but I kind of don't want to maintain it anymore because it's actually like, it doesn't really scale for support reasons or whatever. But back at the time that was i...”
“Erfahrungsberichte und Diskussionen in Developer-Netzwerken. Wer diese Zielgruppe erreichen will, muss Vertrauen aufbauen – nicht Anzeigen schalten. In technischen Communities schlägt glaubwürdige Empfehlung jedes Marketingbudget.”
“We also post everything we write in our newsletter that comes like every two weeks.”
“Please read the latest blog post from @revenuecat.com, where David quotes our survey stats on iOS version market share. www.revenuecat.com/blog/growth/...”
“there was one that was the product hunt launch”
“In August 2025, I watched the first webinar on “SEO for AI” ... Since then, I’ve been continuously revamping our website. This ranges from small text adjustments to entirely new subpages to elements like FAQs.”
“So we’re going back to basics — focusing on social media, trying out new content formats, and fine-tuning our funnels.”
“Every month, about 120 new customers join us, and we love keeping everyone in the loop with our newsletters.”
“And I talk to this kind of people mostly via LinkedIn, because they are very well connected there and very visible and findable. And these are the ones that get asked, okay, we want to avoid Google products... And they can then recommend us as a solution.”