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TBPN
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Researched profile. Starter Story's AI research system compiled this page from 74 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How TBPN Makes Money

Daily tech talk show for startup enthusiasts

How did TBPN monetize?

Summary of the sourced claims below

TBPN monetizes primarily through advertising revenue, generating about $5 million in 2025 and aiming to exceed $30 million in 2026. The company also earns money from sponsorships and partnerships with fintech companies like Ramp and Plaid, Google's Gemini, and the New York Stock Exchange.

Revenue sources

6 sources · grouped by how TBPN makes money

  • Advertising revenue

    · 6 mentions · 6 sources
    “The media firm says it generated $5 million in ad revenue last year and was on track to make more than $30 million in revenue in 2026.”
    high
    Show 5 more quotes
    “Sundberg... noted that they follow an advertising-based model.”
    high
    “TBPN generated about $5 million in advertising revenue in 2025 and is on track to exceed $30 million this year.”
    high
    “$5M in ad revenue.”
    high
    “$5M in advertising revenue in 2025 (first full year) On track to exceed $30M in ad revenue in 2026 (per WSJ)”
    high
    “Advertising lets them have an awesome business and never charge viewers a dime.”
    high

  • Sponsorships & partnerships

    · 5 mentions · 5 sources
    “TBPN has already attracted sponsorships from fintech companies Ramp and Plaid, Google's Gemini, and has a partnership with the New York Stock Exchange.”
    high
    Show 4 more quotes
    “Cramer was wearing a “TBPN”-branded trucker hat that Hays and Coogan had given him. The hat, not unlike a Nascar uniform, featured the logos of some of the show’s sponsors, Ramp, Bezel, and Polymarket among them.”
    medium
    “Dylan Abruscato, the president of “TBPN,” said in an interview that the show had ambitions to expand, which would be easier to do with OpenAI’s support and funding.”
    medium
    “OpenAI has put real money into news before, including a $5 million partnership with the American Journalism Project”
    high
    “Sponsors include Ramp, Plaid, Google Gemini, and the New York Stock Exchange”
    medium

  • One-time / lifetime deals

    · 1 mention
    “Coogan and Hays built a ~$30M revenue-run-rate media business in 17 months with zero outside investment.”
    high

  • Add-ons & upsells

    · 1 mention
    “show branded its ad reads as cultural moments; selling merch with sponsor logos like an F1 team”
    medium

  • Marketplace commissions

    · 1 mention
    “TBPN has around 70,000 viewers per daily episode, and is reported to generate $30mn in revenue this year.”
    high

  • Services & consulting

    · 1 mention
    “TBPN has grown into an empire that’s on track to pull in more than $30 million this year.”
    high

How 1,835 businesses make money

Of businesses with mapped revenue sources, the share using each — TBPN’s highlighted.
  • Recurring subscriptions
    53%
  • Services & consulting
    30% ◀
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    9% ◀
  • Usage-based fees
    9%
  • Advertising revenue
    9% ◀
  • Add-ons & upsells
    8% ◀
  • Marketplace commissions
    5% ◀
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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