How Talknotes Grew

“I discovered, you know, the indie hacking community on Twitter. So I created, technically I had a Twitter account, but from like 10 years ago, no followers or anything. So I just used that. And yeah, I started posting on Indie Hacker, you know, talking with people. And then I, like I keep chippin...”

Spotify high

“what we did is we put Powered by Heyo or Powered by Le jour on those 100 tabs that I installed. And so their fans would then say, I want to be like Carrie. They how did she create this tab? They'd click Powered by Hey. And that would drive new customers. So product marketing, right?”

Saasclub high

“What I would do is I was searching the word executive in Facebook. ... If I could call them and convince them that they weren't a true executive, weaken their ego, and then fulfill their ego by saying you could become a true executive if you have this new executive fan page tab, that that would d...”

Saasclub high

“I was even doing like Facebook ads for it. But yeah, I think. He's been making Facebook ads since he was a kid. Yeah. No, Facebook ads came later, way later.”

Spotify high

“After I launched on directories, the #1 acquisition channel has been advertising. I tried to make SEO work, but it just didn't take off for me. I think I only made 3 sales from the blog posts I wrote. I also tried free tools that generate plenty of traffic but don’t convert at all. It costs me $5...”

Starter Story high

“The people that go to heyo.com and put in their information in the upper right, they'll be the first to see this idea. So even if you're not interested in the product, you should still do that so you can kind of see the inner workings of how HEYO works in my brain.”

Saasclub medium

“but also balance with the fact that there's new things you want to build. And everyone goes through this. And it just takes a pragmatic approach to understanding what's necessary and what's not and being hardline about what to put your time into. So, yeah, there was a ton of growing pains, not to...”

Saasclub medium

“What brought traffic to the app was: - Adding the app to directories (This time I used @CichyKrzysztof service cause I'm lazy lol, but still more a one-time thing than real marketing)”

X high

“And yeah, then I tried to run a bit of, I think ads on Reddit. I think I got one sale like that and completely stopped.”

Spotify high

“Nathan Latka started a podcast interviewing SaaS founders and entrepreneurs. After thousands of interviews, he compiled an Excel file of data directly from founders.”

Startupfounderstories medium

“but when I launched on product and I think I made like, I don't know, 4,000 or something in one or two weeks. So then it's really powerful.”

Spotify high

“largely because Ross was personally closing brands like Rolling Stone and Mercedes off conference floors.”

Saasclub medium

“Heyo launched at $30 per month and grew through product-led marketing - a "Powered by Heyo" badge on every tab drove new signups organically.”

Saasclub high

“Nathan Latka was a 21-year-old college student with no coding skills and no product when he started cold-calling strangers on Facebook, selling $700 fan page tabs through pure founder-led sales.”

Saasclub high

“Ross had spent a few years selling marketing automation and knew the service in that market was poor, so his pitch was simple: 24-hour live chat and a five-minute response time, which in practice meant him. Three or four former customers signed almost immediately.”

Saasclub medium

“I ended up launching on some directories + Twitter (https://twitter.com/nico_jeannen/status/1691035753088991232). I got over 1000 free users and 7 yearly subscriptions in a week, so I knew there was potential.”

Starter Story high

“I tried to make SEO work, but it just didn't take off for me. I think I only made 3 sales from the blog posts I wrote.”

Starter Story high

“What brought traffic to the app was: - Word of mouth (0 control over it = not marketing)”

X high

“I would say Boomerang because it allows me to quickly manage email. I can schedule email, just go out in the future. I can say, send this email back to me if I don't get a reply in three to four days. So I use it often.”

Saasclub low