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TalkingParents
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Researched profile.
Starter Story's AI research system compiled this page from
51
public sources — the founder didn't write it.
Automated research can misread or misattribute a source, so treat figures as best-effort.
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How TalkingParents Grew
Co-parenting app for seamless communication
How did TalkingParents grow?
Summary of the sourced claims below
TalkingParents grew primarily through word of mouth within court systems, leveraging the founder's background as an attorney to connect with judges and court clerks. The company also developed an online community focused on understanding and addressing user needs. Additionally, TalkingParents utilized paid advertising on platforms like Google, Apple, and Android, and strategically selected community ambassadors and influencers.
Channels
3 channels · grouped by how TalkingParents grows
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Word of mouth
· 1 mention“It was mostly word of mouth between the court systems and the fact that he was an attorney, he could get in the door to talk to a judge or he could talk to a clerk of court.”
high -
Pay Per Click Advertising
· 1 mention“We did Google ads. We did Apple ads. When we got on the Android, we, you know, that platform, we focused on that instrumentation that I talked about, surveying the customers. We very strategically chose who we might have for potential ambassadors or influencers in the community.”
high -
Community marketing
· 1 mention“We started creating an online community and being radically focused on what did they want, what were their needs and solving their problems.”
high
How 2,669 businesses grow
Of businesses with mapped growth channels, the share using each —
TalkingParents’s highlighted.
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Referral/Word-of-mouth68% ◀
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Social media58%
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Search/SEO57%
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Email47%
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Community33% ◀
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Content/Inbound31%
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Partnerships30%
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Paid ads24% ◀
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Events24%
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Press/PR18%
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Outbound/Sales16%
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Marketplaces/App stores8%
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Brand Authenticity2%
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Product expansion2%
