Comprehensive platform for restaurant growth and delivery
Taker grew by focusing on enterprise sales in the Saudi restaurant market, using an account-based sales approach to land major restaurant chains and shortening the sales cycle through identifying stakeholders and decision makers. They leveraged social proof by securing large enterprise clients, which encouraged smaller businesses to follow through word-of-mouth referrals and testimonials. The company also utilized personal networks and direct B2B sales outreach to facilitate sales.
“We knew that if we got the big guys, it would be turned into a word of mouth referral sales. This is what is actually happening right now.”
“Abdullah knew that landing enterprise logos (20-30+ locations, $40M+ annual revenue) would create social proof. Once the big brands signed on, smaller restaurants followed through word-of-mouth referrals, turning outbound sales into inbound demand.”
“we approached clients before even we had product, and we sold them the vision and we had them pay like, five years worth of subscription in advance.”
“because we started from a sales perspective, we started to do on-ground typical B2B sales where we outreach and approach clients, etc.”
“Omer (35:53.190) Right. And then as I think you mentioned earlier, that the. Having the social proof as well, that when you've got some of these bigger brands or logos as already as customers, it kind of makes the decision for a lot of the smaller businesses easier. Right. In terms of, well, if t...”
“And then I think you mentioned earlier that the having the social proof as well that when you've got some of these bigger brands or logos as already as customers, it kind of makes the decision for a lot of the smaller businesses easier, right in terms of, well, if these companies are using taker,...”
“Well, if your question is about sales, on sales strategy, you know, the B2B sales has its own challenges. There is like, I would say, a scientific way of doing it, where you have to identify the stakeholders, you know, inside the company, the decision makers, and then you have to know who your ch...”
“Taker focused exclusively on the Saudi restaurant market, built mobile apps (which drive 95% of orders), and used an account-based sales approach to land 15 of the 20 largest restaurant chains in the region.”
“We had friends also, we had friends of friends also, that all together, we tried to leverage every single channel that we had, you know, in hand to help us, you know, facilitate the sales.”
“We had definitely. We had friends also. We had friends of friends also that all together we tried to leverage every single channel that we had in hand to help us facilitate the sales.”
“One of them was to partner up with one of the biggest cloud-based restaurant systems in the region. We did do that, we were successful, and they did the integration with us.”
“we decided to build an app over the Salesforce platform. As you know, they have an app exchange platform where developers can actually build their own app on the Salesforce platform. So we decided to do it that way to leverage the infrastructure, to leverage the existing clients. Because anyone w...”
“But before we had to do many, many things we had like it used to. The sales cycle used to be three months, by the way. Now it's been shortened. Now it's almost like, I would say two weeks when the client started interacting with us. But of course, when you do B2B sales, after identifying stakehol...”