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How Sync2Sheets Grew

Notion database syncing tool for Google Sheets users.

How did Sync2Sheets grow?

Summary of the sourced claims below

Sync2Sheets grew primarily through organic social media channels, including posting videos and images on Twitter, Facebook groups related to Notion, and the r/Notion subreddit, which generated visibility and traffic. The founder also leveraged a Product Hunt launch to gain visitors, traffic, and backlinks, although these did not always convert to paying customers. Additionally, video content on platforms like YouTube targeting relevant keywords contributed to growth.

Channels

6 channels · grouped by how Sync2Sheets grows
  • Reddit

    · 3 mentions · 2 sources
    “My strategy was simple: post on Twitter, and Facebook groups related to Notion, and in the r/Notion subreddit, videos and images on how Sync2Sheets (Notion2Sheets at the time) worked.”
    high
    Show 2 more quotes
    “My strategy was simple: post on Twitter, and Facebook groups related to Notion, and in the r/Notion subreddit, videos and images on how Sync2Sheets (Notion2Sheets at the time) worked. I found that videos worked quite well on Reddit and got me some good upvotes, visibility, and traffic.”
    high
    “And in the case of Notion databases, I used Reddit a lot and I was already kind of using Notion and I knew the tool. And just checking the subreddit, you realize that there are a lot”
    medium
  • Organic social media

    · 2 mentions · 2 sources
    “What I found, at least from my point of view, is that videos work really well. So, instead of writing text or a link and being too promotional, you can just display a video of your product doing what it does. So, in my case, I posted a video of me just syncing OneNotion database to Sheets and dis...”
    high
    Show 1 more quote
    “My strategy was simple: post on Twitter, and Facebook groups related to Notion, and in the r/Notion subreddit, videos and images on how Sync2Sheets (Notion2Sheets at the time) worked.”
    high
  • LinkedIn

    · 2 mentions
    “I am now in the process of starting some outbound strategies on LinkedIn, hiring a copywriter to post a couple of posts per week and we will see how it goes in 3 months.”
    high
    Show 1 more quote
    “you had a lot of success with Facebook groups and Reddit to acquire your first 1,000 users.”
    medium
  • SEO

    · 1 mention
    “I started doing keyword research and putting more effort into content as 72% of Sync2Sheets traffic from Google is from branded keywords, meaning users are just searching the name directly and not finding the tool based on blog posts, something I want to improve during this year.”
    high
  • Product Hunt

    · 1 mention
    “So, you mentioned prior to launching on Reddit and Facebook that you did a product hunt launch. ... What product hunt gives you at the moment of this is a lot of visitors and traffic. Maybe they will not convert to paying customers, but at least you get the traffic and you get a lot of backlinks.”
    high
  • Video content

    · 1 mention
    “In my case searching for “Notion Google Sheets” displays mostly videos, so 2 years ago I recorded a YouTube video targeting that keyword and got some nice results.”
    high

How 2,713 businesses grow

Of businesses with mapped growth channels, the share using each — Sync2Sheets’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    60%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    34%
  • Content/Inbound
    32%
  • Partnerships
    31%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    9%
  • Product expansion
    2%
  • Influencer partnerships
    2%