Source

Growth channels

How Symmetry acquires customers.

Channels

8 channels · grouped by how Symmetry grows
  • Video content

    · 2 mentions · 2 sources
    “I started the YouTube channel in university because I felt university was small for me, meaning that I could do more work, I could do more things... At first it was quite hard... but you work hard, you learn from every video you upload and slowly but surely you start getting more views, more subs...”
    high
    Show 1 more quote
    “Miguel, one of the Co-Founders, already had his own personal brand, including a self-improvement YouTube channel with 350K subscribers. Symmetry is managing a total of 55 accounts and made over 83 million views. 320K views on YouTube across 2 accounts.”
    high
  • Email List Growth

    · 1 mention
    “Miguel, one of the Co-Founders, already had his own personal brand, including a self-improvement YouTube channel with 350K subscribers. Symmetry is managing a total of 55 accounts and made over 83 million views.”
    medium
  • Optimize Landing Pages

    · 1 mention
    “Symmetry blew up on TikTok through two main strategies. One of them is a UGC wave built around Spanish Gen Z fitness creators. There are 19 accounts branded “name.symmetry” that have already generated 8.8M views since launching in October.”
    high
  • Tik Tok Creator Partnership

    · 1 mention
    “Symmetry blew up on TikTok through two main strategies. One of them is a UGC wave built around Spanish Gen Z fitness creators. There are 19 accounts branded “name.symmetry” that have already generated 8.8M views since launching in October.”
    high
  • Tik Tok Ads

    · 1 mention
    “Symmetry blew up on TikTok through two main strategies. One of them is a UGC wave built around Spanish Gen Z fitness creators. There are 19 accounts branded “name.symmetry” that have already generated 8.8M views since launching in October. The second strategy, and also their most successful one, ...”
    high
  • Distribution Partnerships

    · 1 mention
    “Strategic partnerships with payroll providers like Gusto, Square, and ADP have been key drivers of customer acquisition and revenue growth.”
    medium
  • Organic social media

    · 1 mention
    “Symmetry runs three faceless Instagram accounts that are going insanely viral. @symmetry.club is the biggest one, at 25.9 million views. It blew up by using simple, relatable and shareable self improvement hooks at the top, then adding a fade in effect that reveals images matching the hook with q...”
    high
  • Distribution Partnerships

    · 1 mention
    “Strategic partnerships with payroll providers like Gusto, Square, and ADP have been key drivers of customer acquisition and revenue growth.”
    medium

How 201 businesses grow

Of businesses with mapped growth channels, the share using each — Symmetry’s highlighted.
  • Word of mouth
    54%
  • SEO
    49%
  • Email marketing
    33%
  • Organic social media
    21%
  • LinkedIn
    18%
  • Pay Per Click Advertising
    18%
  • Reddit
    15%
  • Facebook Community
    14%
  • Integrations
    14%
  • Advertising on social media
    13%
  • Community marketing
    13%
  • Inbound
    13%
  • Distribution Partnerships
    11%
  • Great customer service
    11%