Job board for content marketing professionals
Superpath Job Board App grew primarily through building and engaging an online community, centered around a free Slack group with over 7,000 members where peers share feedback and support each other. The app also leveraged organic social media channels such as Twitter and newsletters to attract early users, with a 'coming soon' page that quickly gathered sign-ups and initial paying customers. Additionally, Superpath incorporated user feedback and trials to refine their offerings and better meet end-user needs.
“Companies were already sourcing freelancers through the group, even though the experience was really bad (clear demand)”
“Superpath is built around a free Slack community. We have more than 7,000 people there but we don't charge them.”
“When it came time to launch Superpath, I created a 'coming soon' page and shared it with my Twitter followers and newsletter subscribers. Within a few days, 195 people had signed up to learn more.”
“When it came time to launch Superpath, I created a 'coming soon' page and shared it with my Twitter followers and newsletter subscribers. Within a few days, 195 people had signed up to learn more. A handful of those people ended up being our first paying customers.”