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Suno
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Source
Researched profile. Starter Story's AI research system compiled this page from 68 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Suno logo

How Suno Makes Money

Create music instantly with your own voice.

How did Suno monetize?

Summary of the sourced claims below

Suno monetizes primarily through recurring subscriptions, having reached 2 million paid subscribers and approximately $300 million in annual recurring revenue. The company offers a free tier alongside two paid subscription plans: a Pro plan and a Premier plan.

Revenue sources

2 sources · grouped by how Suno makes money

  • Recurring subscriptions

    · 10 mentions · 10 sources
    “Mikey Shulman, co-founder and CEO of Suno, announced on LinkedIn that the company’s AI music generator has reached 2 million paid subscribers and is approaching $300 million in annual recurring revenue (ARR).”
    high
    Show 9 more quotes
    “Mikey Shulman, a boyishly charming, backpack-toting 37-year-old with a Harvard Ph.D. in physics, envisions a billion people worldwide paying 10 bucks a month to create songs with Suno.”
    medium
    “Suno offers a free tier alongside two paid subscription plans: a Pro plan at $10 per month ($8 if billed annually) and a Premier plan at $30 per month ($24 if billed annually).”
    high
    “Suno co-founder and CEO Mikey Shulman announced that the AI music generation platform has surpassed 2 million paid subscribers and $300 million in annual recurring revenue.”
    high
    “Suno AI has achieved 2 million paid subscribers and approximately $300 million in annual recurring revenue (ARR)”
    high
    “Voices and Custom Models are available right now for Pro and Premier subscribers.”
    high
    “Mikey Shulman posted about two new milestones for his AI music company on X: 2 million paid subscribers and $300 million annual recurring revenue (ARR).”
    high
    “Suno has 2 million paid subscribers, ... Shulman ... said Suno had surpassed $300 million in annual recurring revenue.”
    high
    “Suno has hit $300 million in annual recurring revenue with 2 million paid subscribers.”
    high
    “We reached a new milestone: 2M paid subscribers, $300M ARR.”
    high

  • Usage-based fees

    · 1 mention
    “During the beta, we’ve reduced the cost of using Voices to just 4 credits per creation!”
    high

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Suno’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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