Real-time stock alert app for investors
StockAlarm grew through a combination of organic social media efforts, SEO marketing including blog posts, and building a newsletter. The founder actively engaged on platforms like Quora by answering questions and promoting the product, which increased visibility. They also utilized backlinks by reaching out to other websites to write articles linking back to StockAlarm, which helped organic growth. Initial growth was also driven by word of mouth from paying customers who referred others.
“SEO was huge, right? So static marketing websites, stockalarm.io. ... Another thing is, you know, just writing content. We have a ton of blog posts all around RSI alerts or why you should set stock alerts ... So they're all kind of around the stock market ... So when you look up Tesla stock alert...”
“marketing via SEO”
“Yeah, and then all the usual stuff like posting Product Hunt, beta list, subreddits, right? I think we went viral on the React.js subreddit, right? Which is not necessarily our target market because all the trading ones ban any spam or self-promotion. But we did that for a while.”
“Yahia sped things up by creating Quora accounts to talk about his product and brought it to the top of the Google and IOS app stores.”
“When you clicked it, it said, oh, sorry, we don't have Android. Put in your email, we'll email you when it's out, right? So we had like a wait list thing going on. That was a pretty good move actually.”
“So if you look up like, what's stock? What's the best stock alerting app on Quora, right? There's like, I remember correctly, there was like 60 questions or something. I check it every month or so I just post answer. I'm like, Hey, try this disclosure. I built this, you know, and then I think at ...”
“I think back linking worked pretty well for us in the sense that, you know, we we posted links on this from a bunch of other websites and reached out for people to actually like, hey, you know, we'll write you an article, we'll address the link to back to here. And at some point kind of took off ...”
“but mostly signing up for Stock Alarm, joining our newsletter or checking out.”
“So initially, it just grew by word of mouth from customers that we gave specific attention to, and we did that for months on end. Because paying customers tended to be friends with other paying customers.”