What Starter Story actually uses to run their business — every claim cites a verbatim quote from a public source.
"A few months after launching Starter Story, Walls was approached by an email marketing company called Klaviyo, and they soon struck a deal that positioned the company as the exclusive sponsor of Starter Story, a relationship that lasts until this day."
"In March of 2019, Pat said Klaviyo started paying $4k per month, or $48k per year to sponsor the whole website and newsletter."
"I kept coming back every single day, refreshing Stripe, watching it go from zero to a couple hundred bucks."
"I kept coming back every single day, refreshing Stripe, watching it go from zero to a couple hundred bucks."
"His initial plan was to use Wordpress to publish his blog posts, but after some initial frustrations with the platform, he ended up coding his own CMS."
"Pat used the Buffer API to queue up his new posts based on a schedule he’s set up for posting on both Instagram and Twitter."
"He even custom-coded his own CRM that lives inside of Gmail called Pigeon (which he’s since sold to focus on Starter Story)."
"More recently in 2023, Pat added GPT3 capabilities to help his team write intros and conclusion paragraphs more effectively."
"Pat set up a tool called Mailbrew to alert him of new mentions on Twitter and other social platforms."