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SpyFu
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Source
Researched profile. Starter Story's AI research system compiled this page from 11 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How SpyFu Makes Money

SEO and PPC competitive research tool for marketers.

How did SpyFu monetize?

Summary of the sourced claims below

SpyFu monetizes primarily through recurring monthly subscriptions that provide access to unlimited data and downloads. They have a paying customer base that pays on average about $39 to $50 per month for their services. Additionally, SpyFu offers some free product features that allow users to conduct research without signing up.

Revenue sources

3 sources · grouped by how SpyFu makes money

  • Recurring subscriptions

    · 5 mentions · 5 sources
    “So we have like 15,000 paying customers. ... paying us on average about $39 a month or about $50 a month is probably the average.”
    high
    Show 4 more quotes
    “SpyFu does have a monthly subscription cost for the full features.”
    high
    “Exclusive offer to search Talk Live Listeners: get 25% off the first 3 months of a SpyFu monthly plan & 30-day money back guarantee.”
    medium
    “SpyFu, a marketing SAAS company that helps people with keyword research for SEO & PPC.”
    medium
    “Membership starts at just $33/month. Unlimited data and downloads.”
    high

  • One-time / lifetime deals

    · 1 mention
    “We keep a product free... like there's a decent amount of research that you can do without actually even signing up.”
    medium

  • Services & consulting

    · 1 mention
    “we could just start offering some agency services or anything like that that allows you to control your revenue where you're not kind of like where you can just do turn on some sales”
    medium

How 1,861 businesses make money

Of businesses with mapped revenue sources, the share using each — SpyFu’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    29% ◀
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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