How SparkToro Makes Money

“we probably would have started pricing more enterprise grade and done sales more one-to-one, like, hey, here's the secret sauce for your agency. It's a few thousand dollars a year of subscription as opposed to like, yeah, yeah, you know, 150 bucks a month, anyone can sign up.”

Transistor high

“The Basic plan, ideal for solo consultants and individual in-house marketers, is priced at $150 per month. The Premium plan, ideal for small agencies and in-house marketing teams, costs $300 per month.”

Yetidistro high

“Our biggest growth month by far was September, 2020, when we introduced our most-requested feature, email contact info, and simultaneously launched the $50/month plan.”

Sparktoro high

“We’re not yet publicly sharing actual numbers, but the above MRR chart (Monthly Recurring Revenue) illustrates five interesting points: Growth rate varies wildly – this isn’t surprising in the first year of a subscription business, as even small fluctuations in signups, churn, promotions, etc. ca...”

Sparktoro high

“We’ve helped more than 100,000 marketers do audience research, including thousands of paid subscribers. And we don’t obsess about churn; focusing instead of true lifetime value.”

Sparktoro medium

“I think we have right around 1,200 paying subscribers, maybe a little more than that, maybe 1,300. We don't disclose revenue. My co-founder prefers not to, but I can say that we're between a million and two million ARR, so annual recurring revenue, and that is thankfully trending up again this ye...”

Practicalfounders high

“So at the two companies I run now, so SparkToro has three people, myself, Casey, our CTO and Amanda, our VP marketing and you know, it's small. It's under $2 million ARR, but it's also very profitable, extremely profitable, a beautiful business.”

Buzzsprout medium

“This feature’s only available to paid accounts (just FYI).”

Sparktoro high

“Price: Free (20 searches/mo) / $50/mo Starter.”

Makerstack high

“That [email] list is how we got our first 150 customers and how we continue to get customers today. [It’s] a huge driver for the business.”

Grizzle high

“SparkToro makes audience research software, which is just a fancy way of saying we crawl tens of millions of public social and web profiles, anonymize, aggregate them, and make... revenue through subscriptions.”

Starter Story medium

“We do have ProfitWell, which is really nice tracking for the stripe, credit card side of things, and helps us keep track of ARR, MRR all that.”

Salesflare medium