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How Snooze Fest by Jayne Havens Grew
Virtual pediatric sleep consulting plus certification courses for sleep consultants
How did Snooze Fest by Jayne Havens grow?
Summary of the sourced claims below
Jayne Havens began by helping friends of friends with sleep training after friends noticed her children were both good sleepers. Growth came largely through word-of-mouth referrals. She also promotes the business on Instagram and runs a Facebook Group for people interested in becoming sleep consultants, and has a podcast discussing the business side of sleep consulting.
Channels
27 channels · grouped by how Snooze Fest by Jayne Havens grows
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Facebook Community
· 11 mentions · 9 sources“Where did I find my first client? In a Facebook group. There are tons of moms Facebook groups, either based on location or hobbies or interests. I was just lurking around in Facebook groups. I would hear parents complaining or seeking advice regarding their children's sleep. I would just chime in...”
highShow 10 more quotes
“In the beginning, I spent a lot of time connecting with moms in Facebook groups as this is where new parents tend to search for advice. I quickly established myself as an expert and an authority on the topic of infant and toddler sleep which made securing clients pretty easy.”
high“I now have a Facebook group called Becoming a Sleep Consultant which is a great place for those interested in the field to learn about the work and Center for Pediatric Sleep Management.”
high“I now have a Facebook group called Becoming a Sleep Consultant (https://www.facebook.com/groups/becomeasleepconsultant) which is a great place for those interested in the field to learn about the work and Center for Pediatric Sleep Management (https://thecpsm.com/).”
high“I am working with a family that I connected with a mom in a Facebook group. She was at her absolute rock bottom wit’s end with her five-month-old.”
high“If you would like to learn more about how you can become a certified sleep consultant, head over to my Facebook Group, Becoming a Sleep Consultant or to my website thecpsm.com.”
medium“If you would like to learn more about the Becoming a Sleep Consultant, please join our free Facebook Group or check out our CPSM Website.”
high“I do have an active facebook group that I manage myself.”
high“If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant”
medium“If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultant”
medium“He initially created a free study guide and shared it in a Facebook group, which gained traction and validation for his idea. With a meager investment of $150, Diego built a thriving community and monetized his blog, generating $4K a month in revenue while still working a full-time job.”
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Organic social media
· 11 mentions · 11 sources“My primary strategy for growing my business has always been to simply network and connect with anyone willing to connect. ... In the beginning, I spent a lot of time connecting with moms in Facebook groups as this is where new parents tend to search for advice. ... I now have a Facebook group cal...”
highShow 10 more quotes
“Elgin, who gained popularity as a YouTube comedian, was able to leverage his viral content and dark sense of humor to create a unique and profitable line of fitness clothing.”
medium“I was meeting people in Facebook groups that were maybe interested in becoming a sleep consultant. And I would tell them, you know, my course is launching in three months, can I just grab an email from you?...And I would just keep adding people to my email list. And I was everybody I was in touch...”
high“my Instagram handle, you can find me there. I’m always trying to be as present as possible. It’s @paradoxzzzsleepconsulting. You can find me there if you just need a friend to talk to. My DMs are always open for anyone.”
medium“During that time, I made sure that my content was going out timely as these people were following me and as we were talking about this. So I was on stories. I was talking about different things. If it was the topic of safe sleep, I went through that one time. So just mapping that out.”
high“If you enjoyed today’s episode, it would mean so much to me if you would rate, review, and subscribe. When you rate, review, and subscribe, this helps the podcast reach a greater audience.”
medium“On this podcast, I’ll be discussing the business side of sleep consulting. You’ll have an insider’s view on launching, growing, and even scaling a sleep consulting business.”
high“Follow Jayne on Instagram: https://www.instagram.com/snoozefestbyjaynehavens/”
medium“If I want to ramp up business, I am more active on social medi,a and I make a greater effort to touch base with my best referral sources.”
high“Follow Jayne on Instagram: https://www.instagram.com/snoozefestbyjaynehavens/”
medium“Marketing: I utilized online platforms such as websites, social media, and email marketing to promote my training events.”
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Word of mouth
· 9 mentions · 8 sources“While many of my friends struggled to get their babies to sleep through the night, I got it figured out pretty early. I started helping friends with their kids’ sleep and this led to referrals. ... it was word of mouth from friends that helped me to secure those first few clients! Once I had supp...”
highShow 8 more quotes
“But after some time, what ends up happening is people that don't even know me personally have never even worked with me, are used to seeing my name, just ... But after some time, what ends up happening is people that don't even know me personally ... are used to seeing my name, just ... so it was...”
medium“It was word of mouth from friends that helped me to secure those first few clients! Once I had supported a handful of families, it was the word of mouth that helped my business grow. I would receive inquiries from families that had heard about my services from their friends (who were my former cl...”
high“Over time, systems and referrals keep the calendar full.”
medium“I also always show up at 100% for my clients and students because word of mouth is gold. Almost all of my business comes from word of mouth or referrals from past clients and students.”
high“If people still hop onto my calendar for discovery calls (because they are referrals from former clients, etc) I just let them know that I will not be starting with any new families until X date.”
high“A woman sitting two seats down overheard my conversation, and what happened next was pretty magical. One totally random interaction turned into new connections, new leads, and a really good reminder that you never know where your next opportunity is going to come from ... Sometimes it’s simply ab...”
high“Friends quickly took notice of the fact that Jayne’s children were both fabulous sleepers, and they began coming to her for help with their own sleep challenges. Through word-of-mouth referrals, Jayne began helping friends of friends through the sleep training process.”
high“I also leveraged my reputation and network within the EMDR community to spread the word about my new training organization. Word-of-mouth: As attendees experienced the effectiveness and quality of my training, they shared their positive experiences with their colleagues, which generated further i...”
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Podcasting
· 6 mentions · 6 sources“Thank you so much for listening to this episode of the Becoming a Sleep Consultant Podcast. If you enjoyed today’s episode, it would mean so much to me if you would rate, review, and subscribe. When you rate, review, and subscribe, this helps the podcast reach a greater audience.”
highShow 5 more quotes
“Most recently I launched a podcast (https://thecpsm.com/category/podcast/) called Becoming a Sleep Consultant. This has been a great way for me to reach a wider audience and it’s been really fun putting out shows once a week.”
high“On this podcast, I’ll be discussing the business side of sleep consulting. You’ll have an insider’s view on launching, growing, and even scaling a sleep consulting business.”
high“I rely more heavily on my email list and podcast than socials.”
high“On this podcast, I’ll be discussing the business side of sleep consulting. You’ll have an insider’s view on launching, growing, and even scaling a sleep consulting business.”
medium“Cary Jack, founder of The Happy Hustle ... Through various revenue streams, such as podcasting, books, and mastermind adventures, Cary has built a successful business that focuses on serving his tribe and creating positive impact.”
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SEO
· 5 mentions · 5 sources“or just yesterday, somebody enrolled in my course that told me she found me on Google, which is very exciting because I'm really not doing much to warrant any significant placement on Google. It's on my list of things to do, but I am starting to hear that more and more...”
highShow 4 more quotes
“Tony Florida, based in Baltimore, Maryland, successfully tapped into this opportunity with The Diamond App. His online diamond search engine not only helps users find the best diamond prices but also earns him $500 per month in affiliate revenue while attracting 500 new users monthly through effe...”
medium“I have a virtual assistant that lives overseas and he helps me with SEO, updating my website, and making sure all of my content is making it onto various platforms. I also hired a Pinterest Manager and a blogger to help drive traffic to my website.”
high“Podcast, email list, affiliate program. I also try to maximize SEO and dabble in Google ads.”
high“OneHourProfessor.com by obsessively measuring and following data, using SEO, and focusing on reinvesting profits into growth.”
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Pinterest
· 4 mentions · 3 sources“I did just hire a Pinterest manager to help me grow my presence on Pinterest, which we literally just started. I think it's been a month and a half since we started, maybe two months.”
highShow 3 more quotes
“I also have a presence on Pinterest and Youtube in addition to Facebook and Instagram Accounts.”
medium“I also have a presence on Pinterest (https://www.pinterest.com/thecpsm/_created/)”
high“building an email list, and utilizing social media platforms like Pinterest and YouTube for traffic.”
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Affiliate program
· 3 mentions · 3 sources“I do have an affiliate program where if somebody refers somebody to my program, they get a commission and I have a few affiliates, really actually one or two, that seem to have a lot of authority within their own communities and, you know, when we run a promotion together, those do convert becaus...”
highShow 2 more quotes
“Podcast, email list, affiliate program. I also try to maximize SEO and dabble in Google ads.”
high“Proofread Anywhere provides courses for proofreading that have helped founder Caitlin Pyle go from making $4,000 per month to $200K per month in income through creating a digital business with high profit margins, automated systems, and using ads, content, and affiliates to attract and retain cus...”
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Email List Growth
· 3 mentions · 3 sources“I just started, I started list building, but literally, I was building it in a Google Doc, you know, I was meeting people in Facebook groups that were maybe interested in becoming a sleep consultant. And I would tell them, you know, my course is launching in three months, can I just grab an email...”
highShow 2 more quotes
“I rely more heavily on my email list and podcast than socials.”
high“with the majority of the money coming from online course sales and a newsletter, which has 40k+ active subscribers.”
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Online Community
· 3 mentions · 3 sources“So the beginning of everything is, I found her on Facebook on a mom’s sleep training group that we were both on. In desperation, she wrote, “Is there anyone that will take a single mom as a client?””
highShow 2 more quotes
“Surrounding yourself with like-minded professionals is also crucial as there is so much to be learned from those that are also deep in entrepreneurship. Finding “business besties” or at least a community can be so helpful in keeping you inspired and motivated.”
medium“Diego built a thriving community and monetized his blog, generating $4K a month in revenue while still working a full-time job. He has ambitious plans to grow the business and increase revenue to $10K per month.”
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Video content
· 3 mentions · 2 sources“Elgin, who gained popularity as a YouTube comedian, was able to leverage his viral content and dark sense of humor to create a unique and profitable line of fitness clothing.”
mediumShow 2 more quotes
“I also have a presence on Pinterest and Youtube in addition to Facebook and Instagram Accounts.”
medium“they started a YouTube channel and eventually launched their online course, Audiobook Income Academy, which generated $43,865.62 in pure profit in just 24 hours.”
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Partnerships
· 3 mentions · 3 sources“as my network has grown, these are all places where I also receive referrals. Actually, a good friend of mine is a family photographer and takes pictures of newborns and older babies. And, you know, she's referred business to me. My daughter's preschool director has referred business...”
highShow 2 more quotes
“Serena Jenkins-Hannah created a fitness brand, Serena Hannah Athletics, that has generated over $100,000 in sales over a year and a half, with $70,000 of those sales coming during COVID-19, through selling their #1 item, the Hannah Booty Band System, on Amazon, and has now expanded to Shopify to ...”
medium“Marketing consistency: referrals, partnerships, and content marketing keep the pipeline full.”
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Content marketing
· 2 mentions · 2 sources“Proofread Anywhere provides courses for proofreading that have helped founder Caitlin Pyle go from making $4,000 per month to $200K per month in income through creating a digital business with high profit margins, automated systems, and using ads, content, and affiliates to attract and retain cus...”
mediumShow 1 more quote
“Marketing consistency: referrals, partnerships, and content marketing keep the pipeline full.”
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Influencer partnerships
· 2 mentions · 2 sources“So she shared a campaign essentially, where she asked people to follow her and me. We both shared it on social media. She had, at the time, about 15,000 followers... She did the giveaway. I gained a lot of followers from that... But I gained a lot of followers. The interesting piece is that this ...”
highShow 1 more quote
“Actually, when I was first getting started in my sleep consulting business, I had the opportunity to work with someone who is sort of like a micro influencer, I would call her. ... she had a pretty big Instagram following. ... literally shared about me every single day ... people reached out. So ...”
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Advertising on social media
· 2 mentions · 2 sources“Akshay Patel's event rental and decor business, Simply Decor, Tents, and Events, saw an average ticket price of $2,000, as their advertising budget decreased from $20k to $5k, leading to 40% of their clients coming through social media advertising, 30% from expos, and 30% online in google, yahoo,...”
mediumShow 1 more quote
“Proofread Anywhere provides courses for proofreading that have helped founder Caitlin Pyle go from making $4,000 per month to $200K per month in income through creating a digital business with high profit margins, automated systems, and using ads, content, and affiliates to attract and retain cus...”
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Speaking Engagements
· 1 mention“what I’ve been getting is mostly invitations to come on and speak on people’s Instagram’s. Or, just recently, a daycare reached out to me and asked me to come on for a fall festival if I can be one of the vendors there for free. They’re like, “Please just come on.” ... right now, I realize I’ve j...”
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Email marketing
· 1 mention“Marketing: I utilized online platforms such as websites, social media, and email marketing to promote my training events.”
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Press
· 1 mention“Sustain Academy ... uses a combination of PR, social media, email marketing, and personal branding to attract and retain customers.”
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Search engine marketing
· 1 mention“Podcast, email list, affiliate program. I also try to maximize SEO and dabble in Google ads.”
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Handwritten notes
· 1 mention“I send every family a handwritten thank you note with a little gift for their child at the end of our two weeks together. I think that that gesture goes a really long way and they remember that and, you know, they share my name.”
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Webinars
· 1 mention“With plans to expand into workshops and self-paced courses, Previte aims to make his course the go-to resource for learning TypeScript.”
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Side project marketing
· 1 mention“attracting 10,000 people within the first three days of launching the site on Product Hunt, and using a side projects strategy has helped to attract 8,000 new users.”
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LinkedIn
· 1 mention“Spencer decided to enter the affiliate marketing space. He initially struggled with starting a blog and trying other platforms like Instagram, but found success by accident when a YouTube video he created blew up and received hundreds of thousands of views. From there, he pivoted to YouTube and h...”
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Kickstarter
· 1 mention“HYLS has attracted over 90,000 students, generated $1 million+ in donations, and averages $40,000 in monthly revenue...max saw the opportunity to share his knowledge with others and created HYLS. Since then, HYLS has attracted over 90,000 students, generated $1 million+ in donations, and averages...”
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Product Hunt
· 1 mention“This inspired him to create a search engine to help learners find and compare online courses across different subjects...attracting 10,000 people within the first three days of launching the site on Product Hunt.”
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Hacker News
· 1 mention“Ryan Robinson started his blog ryrob.com in college as a way to share the lessons he learned from starting a business around his product, the iStash. After a viral post on HackerNews and Twitter, Ryan saw the potential to build a community around his blog and turned it into a full-time business.”
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Podcasts
· 1 mention“Most recently I launched a podcast called Becoming a Sleep Consultant. This has been a great way for me to reach a wider audience and it’s been really fun putting out shows once a week. I interview graduates of our sleep consultant certification program and allow them to share their stories.”
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Partner with startups
· 1 mention“I get the same kind of referrals from them. Because usually, most of us lean a little to the side of a spectrum. And so we’re going to have people who don’t align, and then we know who we can send them to. So that happens all of the time.”
medium
How 3,091 businesses grow
Of businesses with mapped growth channels, the share using each —
Snooze Fest by Jayne Havens’s highlighted.
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Referral/Word-of-mouth66% ◀
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Social media64% ◀
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Search/SEO58% ◀
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Email48% ◀
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Community37% ◀
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Content/Inbound35% ◀
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Partnerships33% ◀
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Events25% ◀
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Paid ads24%
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Outbound/Sales19%
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Press/PR18% ◀
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Marketplaces/App stores12%
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Podcasting4% ◀
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Building in public3%
