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Small Bets
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Researched profile. Starter Story's AI research system compiled this page from 72 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Small Bets Makes Money

Online community for aspiring small-time entrepreneurs.

How did Small Bets monetize?

Summary of the sourced claims below

Small Bets monetized primarily through one-time payments for lifetime memberships, where members pay a single fee to access content indefinitely. Additionally, they earned revenue from course and training sales, including a notable video course called “Everyone Can Build a Twitter Audience.” They also received affiliate referral commissions, earning a 20% fee for new member referrals.

Revenue sources

7 sources · grouped by how Small Bets makes money

  • Course / training sales

    · 9 mentions · 9 sources
    “He placed 'small bets' on various projects, starting off with a book on how to use Amazon Web Services. Then he launched a template for tracking his profits and losses every month, and finally he launched a Twitter Course called 'Everyone Can Build a Twitter Audience.' This course exploded, and h...”
    high
    Show 8 more quotes
    “In a very short space of time he has earned over $200,000 from just this course.”
    high
    “I recently, just last week actually, announced a new type of course. It's going to be something different for me. It's a live course other than a self-directed one, like the ones I've done before.”
    medium
    “Daniel created his Everyone Can Build a Twitter Audience course in 16 hours, which has made $250,000 at the time of writing.”
    high
    “So basically I have, so the first project I started was a software as a service business. It's called Userbase. It's still running.”
    medium
    “Enroll in Small Bets CBC”
    medium
    “it actually started purely as a two-week cohort course that I was hosting, right?”
    high
    “Enroll now ($399)”
    high
    “He decided to create a 100-minute video course called “Everyone Can Build a Twitter Audience”. This was also launched on Gumroad, in April 2020 for $25, and it has since made him a further $310K.”
    high

  • One-time / lifetime deals

    · 8 mentions · 8 sources
    “the idea of selling a one-time purchase product for lifetime access. That seems to be a theme in most of your products in small bets, which I think is very interesting.”
    high
    Show 7 more quotes
    “Over the last 2 years, he has sold multiple info products for hundreds of thousands of dollars”
    high
    “I released this product, a short book, ... It sold, made six figures in its lifetime. It’s around $127,000 so far in two years...”
    high
    “it's a lifetime purchase model (priced at $199, currently selling for $99 with a coupon automatically applied at checkout).”
    high
    “members pay a one-time fee for lifetime membership.”
    high
    “members pay a one-time fee for lifetime membership.”
    high
    “One-Time Payment, Lifetime Access Pay once, member forever. No recurring fees.”
    high
    “you pay a lifetime membership and you get a lot a lot of content every month.”
    medium

  • Recurring subscriptions

    · 4 mentions · 4 sources
    “I spent $375 for this course, and even after paying full price, I feel I’ve gotten my money’s worth from this class multiple times over. He even offers a 50% discount on the course now, making the price $185.”
    high
    Show 3 more quotes
    “Lessons from his SaaS Product — Userbase ... Just crossed over $500 in MRR with 100 paid customers ... taking out their wallet to pay $50/year.”
    high
    “Between November 2021 and November 2022 that was priced at $375.”
    high
    “Between November 2021 and November 2022 that was priced at $375.”
    high

  • Affiliate / referral commissions

    · 2 mentions · 2 sources
    “they get a 20% referral fee for new members.”
    high
    Show 1 more quote
    “they get a 20% referral fee for new members.”
    high

  • Services & consulting

    · 2 mentions · 2 sources
    “he had been sharing on Twitter how he was building it from scratch and everything he had learned over the years at Amazon.”
    medium
    Show 1 more quote
    “I'm still doing the freelancing part. I consider that part of my portfolio as well.”
    medium

  • Physical products

    · 1 mention
    “Last year, I started selling and making handmade cutting boards, ... made about $5,000, not a big thing...”
    medium

  • Usage-based fees

    · 1 mention
    “Daniel rolled out an unlimited 1:1 consultation product in 2024, accounting for ~$212,500 in 2024. 'This year, 85 people signed up, paying $2,500 each.'”
    high

How 1,917 businesses make money

Of businesses with mapped revenue sources, the share using each — Small Bets’s highlighted.
  • Recurring subscriptions
    55% ◀
  • Services & consulting
    29% ◀
  • Physical products
    28% ◀
  • One-time / lifetime deals
    24% ◀
  • Affiliate / referral commissions
    16% ◀
  • Course / training sales
    13% ◀
  • Add-ons & upsells
    10%
  • Usage-based fees
    10% ◀
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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