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Slopes
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Researched profile. Starter Story's AI research system compiled this page from 57 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Slopes Grew

App for tracking ski and snowboard stats

How did Slopes grow?

Summary of the sourced claims below

Slopes initially grew through word-of-mouth referrals within the core ski community, as early users shared the app among frequent skiers. To enhance this organic growth, the founder introduced shareable cards in the app that allowed users to share their ski stats and highlights on social media. Additionally, the company experimented with Instagram ads, spending $5,000 which contributed a small percentage of annual downloads. Email marketing, including sending NPS surveys and lifecycle-based emails using marketing software, also played a role in product development and user engagement.

Channels

4 channels · grouped by how Slopes grows

  • Advertising on social media

    · 1 mention
    “"Curtis experimented with Instagram ads about three years in and spent $5,000, which yielded a small percentage of the annual downloads for that year."”
    medium

  • Word of mouth

    · 1 mention
    “"Early users trickled in thanks to word-of-mouth referrals. A lot of it was word-of-mouth, luck … the core of the ski community — the people who go often — not just the people going out for holidays, they’re going to talk share, things like that," Curtis says of the app’s early growth.”
    high

  • Email marketing

    · 1 mention
    “"Ella also started sending NPS surveys to users, which has helped product development. Taking a page from the SaaS playbook, email has also been key for marketing. Though Curtis is accustomed to building his own products and tools, he started using Vero on the recommendation of another developer....”
    high

  • Organic social media

    · 1 mention
    “"Since word-of-mouth had been working well, Curtis decided to focus on making it easier for users to share their experiences. He introduced shareable cards built into the app that allowed users to share stats and highlights of their ski runs on social media. 'No real growth hacking or anything li...”
    medium

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Slopes’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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