S
S
Sleeknote
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 20 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Sleeknote logo

How Sleeknote Grew

Popup builder for capturing leads and boosting sales

How did Sleeknote grow?

Summary of the sourced claims below

Sleeknote initially grew by leveraging the founder's personal network and social media, such as Twitter, to attract early users and beta testers through creating urgency and direct outreach. Growth was further supported by word of mouth among e-commerce sites, agency referrals in Scandinavia, and presentations at conferences. Content marketing and online advertising have been attempted but remain challenging growth channels for the company.

Channels

8 channels · grouped by how Sleeknote grows

  • Word of mouth

    · 1 mention
    “Growth came from word of mouth among e-commerce sites, agency referrals in Scandinavia (which happened organically after getting customers), and conference presentations. They spent almost nothing on advertising in the early years.”
    medium

  • Partnerships

    · 1 mention
    “Growth came from word of mouth among e-commerce sites, agency referrals in Scandinavia (which happened organically after getting customers), and conference presentations. They spent almost nothing on advertising in the early years.”
    medium

  • Organic social media

    · 1 mention
    “When he blogged about the case study, 50 e-commerce managers emailed him wanting the same solution.”
    high

  • Email List Growth

    · 1 mention
    “But still, these ecommerce managers and webmasters, they are struggling, growing their subscriber lists and often they tried different opt in tools and created maybe some subscriber boxes themselves.”
    medium

  • Speaking at conferences

    · 1 mention
    “Growth came from word of mouth among e-commerce sites, agency referrals in Scandinavia (which happened organically after getting customers), and conference presentations.”
    medium

  • Content marketing

    · 1 mention
    “So, yeah, we're trying right now to, to do some, a lot of content marketing and, you know, some online advertising. But, but that's, that's actually the, the, the biggest challenge for us.”
    high

  • Waitlist

    · 1 mention
    “we made a limit of 50 beta testers. ... I communicated through my. I think it was my Twitter profile again, that we are now opening up for 50 beta testers. And within, I think two hours, we got these 50 beta testers who wanted to try it out because we actually created this kind of urgency that it...”
    high

  • Personal network

    · 1 mention
    “I actually used my network and I tried asking people if, you know, I actually, I think I used Twitter back then and asked if anyone wanted a box like the one from the travel agency. And of course there was a lot of people who wanted that. And I also also wrote to some of the guys who, who emailed...”
    high

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Sleeknote’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57%
  • Email
    48% ◀
  • Community
    35% ◀
  • Content/Inbound
    33% ◀
  • Partnerships
    32% ◀
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    17%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%
S
Starter Story
Support Privacy Terms