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Skimmer
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Researched profile.
Starter Story's AI research system compiled this page from
6
public sources — the founder didn't write it.
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How Skimmer Grew
All-in-one software for pool service businesses
How did Skimmer grow?
Summary of the sourced claims below
Skimmer grew by acquiring early customers through SEO and Google Ads, and by improving its search engine optimization to rank for relevant keywords. The company focused on developing marketable features based on customer feedback and communicated these updates to potential and existing customers. Skimmer emphasized great customer service, including quick responses to calls and emails, which led to positive word of mouth and customer retention. Additionally, satisfied customers promoted Skimmer within Facebook groups where pool professionals gathered, contributing to its growth.
Channels
9 channels · grouped by how Skimmer grows
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SEO
· 1 mention“Ultimately, I got good at one thing for acquiring new customers, and that was search engine optimization. I hadn't known how to do it before, and I certainly wasn't an expert, but I was able to learn enough to be dangerous. And I started ranking for pool service software and pool service app. And...”
high -
Word of mouth
· 1 mention“And anytime they were having issues, they knew that they could call or email. And that ended up leading to a lot of really good word of mouth for us.”
high -
Facebook Community
· 1 mention“But there were Facebook groups where these pool professionals would go. And in those Facebook groups, from time to time, people would ask, hey, is anyone aware of any software or anything that can be used? And because people were having such a nice experience using Skimmer, they would actually do...”
high -
Organic social media
· 1 mention“And then after that, I would do a little stint of working on smaller projects, quality of life projects, where I would take all the feedback we had been getting from customers and fix the little paper cuts ... and then email existing customers about those things. And what's interesting is we got ...”
high -
Great customer service
· 1 mention“And anytime they were having issues, they knew that they could call or email. And that ended up leading to a lot of really good word of mouth for us. ...I had the idea that if someone, and so I actually had a phone number front and center on the website. And if someone called, I answered. If some...”
high -
Optimize conversion rates
· 1 mention“So I really worked on a very simple onboarding flow, but it used sort of a little piece of psychology ... So my little onboarding flow, the steps that I gave them, it was like putting blinders on them and just getting them to enter the customers that they needed to service the next day... And bec...”
high -
Customer retention
· 1 mention“But then from there, continuing to give the great customer service, the welcome calls, that certainly helped.”
high -
Product expansion
· 1 mention“I found this cadence where if I worked on one kind of big marketable feature, something that customers had been asking for, potential customers had been asking for, I would get that one big marketable feature done email people, let the world know about it.”
high -
Google Ads
· 1 mention“like working on SEO and getting early customers through SEO and Google Ads as well.”
high
How 2,678 businesses grow
Of businesses with mapped growth channels, the share using each —
Skimmer’s highlighted.
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Referral/Word-of-mouth68% ◀
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Social media58% ◀
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Search/SEO57% ◀
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Email47% ◀
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Community33% ◀
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Content/Inbound31%
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Partnerships30%
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Paid ads24% ◀
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Events24%
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Press/PR17%
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Outbound/Sales16%
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Marketplaces/App stores8%
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Brand Authenticity2%
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Product expansion2% ◀
