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How SignWell Grew

Simple e-signature solution for fast document signing.

How did SignWell grow?

Summary of the sourced claims below

SignWell grew through multiple channels including referrals, content marketing, and SEO strategies such as creating free contract templates and ranking for business form templates to attract organic traffic. They also leveraged customer feedback and interviews to improve their product and better understand their users. Additionally, partnerships, integrations, and building features to attract larger teams and enterprise customers contributed to their growth.

Channels

18 channels · grouped by how SignWell grows
  • SEO

    · 3 mentions · 3 sources
    “we both talk a lot about SS e o and content marketing. mm-hmm. <affirmative>, like that, that's a big one. I know you've done a lot of, like, work with templates as mm-hmm. <affirmative>, like a, a form of content marketing and, and seo Yeah. like y'all rank for, you know, different templates and...”
    high
    Show 2 more quotes
    “We have a horizontal product, so getting into a lot of different industries, helping with a little bit of our SEO efforts, which actually did okay for us.”
    high
    “Curious if community-driven channels like Reddit ever came up during your early distribution experiments, or if most learning came from 1:1 conversations and SEO first.”
    medium
  • Word of mouth

    · 2 mentions · 2 sources
    “So we’re not going to niche the product, but we want to understand from a marketing perspective, how we can reach more people and one of the things I mentioned before, I think on Twitter or somewhere, was education. So it’s like, okay, we kind of like what’s going on with education. We’re mixed o...”
    high
    Show 1 more quote
    “Getting a little bit of word of mouth going in the earliest days.”
    high
  • Content marketing

    · 2 mentions · 2 sources
    “For example, when I got into the market, I grew traffic to over 100k monthly visitors by creating free contract templates. This is indirect because we don't create contracts; we help sign them. But I knew that people who download contracts would then need to sign them.”
    high
    Show 1 more quote
    “we both talk a lot about SS e o and content marketing. mm-hmm. <affirmative>, like that, that's a big one. I know you've done a lot of, like, work with templates as mm-hmm. <affirmative>, like a, a form of content marketing and, and seo”
    high
  • Guest posts

    · 1 mention
    “he had this course, which I bought back in the day, and it was, uh, about guest posting, and that's how his approach and how he did it. Speaker 2 00:29:04 But, uh, it was really, it was actually really smart...”
    medium
  • Distribution Partnerships

    · 1 mention
    “More recently, it’s involved a mix of many different things, from sponsorships and partnerships to integrations and building features to bring on larger teams and enterprise customers.”
    high
  • User feedback

    · 1 mention
    “People sign up using a like, sign up with Google button or they you know, click on the link and they enter their username and password. It's really easy. They're in. ... But there are times where depending on the metric and the thing that we're trying to move or improve in the business, we try to...”
    high
  • Inbound

    · 1 mention
    “So, uh, because we, uh, so if you get enough volume inbound, you'll kind of get some of, uh, the enterprise, uh, depending on your market and category, you might get more of that, uh, than, than in other categories. But for us, we get some of that, but not enough for it to just be our, our only t...”
    high
  • Integrations

    · 1 mention
    “More recently, it’s involved a mix of many different things, from sponsorships and partnerships to integrations and building features to bring on larger teams and enterprise customers.”
    high
  • Customer feedback

    · 1 mention
    “He used the existing customer base from his first product as a test bed — which means he had real feedback before he had a real competitor problem.”
    medium
  • Referrals

    · 1 mention
    “we did that and sure enough started like we start, you know, uh, hearing, hearing from, uh, other school districts and teachers and whatever, they start telling each other and you start picking up.”
    high
  • Paid social ads

    · 1 mention
    “To learn from customers of my competitors, I ran ads on Twitter, targeting competitor audiences and offered an Amazon gift card for a 10-minute call about their experience with the specific competitor they used.”
    high
  • Brand partnerships

    · 1 mention
    “You better be better at other things like distribution. You better be better at sales or whatever.”
    medium
  • Strategic partnerships

    · 1 mention
    “Through disciplined focus and timing, one can secure a multimillion-dollar foothold despite intense competition by identifying underserved niches, building differentiated value, executing relentlessly, leveraging partnerships, and scaling intelligently.”
    medium
  • Google Ads

    · 1 mention
    “I initially experimented with indirect distribution and ads (Google/Facebook).”
    high
  • Customer interviews

    · 1 mention
    “So we did interviews with them, different types of interviews, but then we also wanted to learn more about them in the onboarding process.”
    high
  • Optimize conversion rates

    · 1 mention
    “There’s something I used in both businesses that worked and was a little random. I learned this from Noah Kagan way back in the day when he was doing contests. You opted in, entered your email address, and then he had a random question like, 'Do you like tacos? Yes or no.' Made no sense, totally ...”
    high
  • Product expansion

    · 1 mention
    “I think most likely it's, yeah,...I think with the exception of probably what you're seeing with, like, talking about SOC two compliance and stuff, and with us, like abil the ability for podcasters to monetize their content, and we have two ways. One is with donations and cast US commerce Yeah. A...”
    high
  • Leveraging existing platforms

    · 1 mention
    “Because I know for marketplaces like Shopify and others, it's pretty common to see some apps like that.”
    medium

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — SignWell’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%