Simple e-signature solution for fast document signing.
SignWell grew through multiple channels including referrals, content marketing, and SEO strategies such as creating free contract templates and ranking for business form templates to attract organic traffic. They also leveraged customer feedback and interviews to improve their product and better understand their users. Additionally, partnerships, integrations, and building features to attract larger teams and enterprise customers contributed to their growth.
“we both talk a lot about SS e o and content marketing. mm-hmm. <affirmative>, like that, that's a big one. I know you've done a lot of, like, work with templates as mm-hmm. <affirmative>, like a, a form of content marketing and, and seo Yeah. like y'all rank for, you know, different templates and...”
“We have a horizontal product, so getting into a lot of different industries, helping with a little bit of our SEO efforts, which actually did okay for us.”
“Curious if community-driven channels like Reddit ever came up during your early distribution experiments, or if most learning came from 1:1 conversations and SEO first.”
“So we’re not going to niche the product, but we want to understand from a marketing perspective, how we can reach more people and one of the things I mentioned before, I think on Twitter or somewhere, was education. So it’s like, okay, we kind of like what’s going on with education. We’re mixed o...”
“Getting a little bit of word of mouth going in the earliest days.”
“For example, when I got into the market, I grew traffic to over 100k monthly visitors by creating free contract templates. This is indirect because we don't create contracts; we help sign them. But I knew that people who download contracts would then need to sign them.”
“we both talk a lot about SS e o and content marketing. mm-hmm. <affirmative>, like that, that's a big one. I know you've done a lot of, like, work with templates as mm-hmm. <affirmative>, like a, a form of content marketing and, and seo”
“he had this course, which I bought back in the day, and it was, uh, about guest posting, and that's how his approach and how he did it. Speaker 2 00:29:04 But, uh, it was really, it was actually really smart...”
“More recently, it’s involved a mix of many different things, from sponsorships and partnerships to integrations and building features to bring on larger teams and enterprise customers.”
“People sign up using a like, sign up with Google button or they you know, click on the link and they enter their username and password. It's really easy. They're in. ... But there are times where depending on the metric and the thing that we're trying to move or improve in the business, we try to...”
“So, uh, because we, uh, so if you get enough volume inbound, you'll kind of get some of, uh, the enterprise, uh, depending on your market and category, you might get more of that, uh, than, than in other categories. But for us, we get some of that, but not enough for it to just be our, our only t...”
“More recently, it’s involved a mix of many different things, from sponsorships and partnerships to integrations and building features to bring on larger teams and enterprise customers.”
“He used the existing customer base from his first product as a test bed — which means he had real feedback before he had a real competitor problem.”
“we did that and sure enough started like we start, you know, uh, hearing, hearing from, uh, other school districts and teachers and whatever, they start telling each other and you start picking up.”
“To learn from customers of my competitors, I ran ads on Twitter, targeting competitor audiences and offered an Amazon gift card for a 10-minute call about their experience with the specific competitor they used.”
“You better be better at other things like distribution. You better be better at sales or whatever.”
“Through disciplined focus and timing, one can secure a multimillion-dollar foothold despite intense competition by identifying underserved niches, building differentiated value, executing relentlessly, leveraging partnerships, and scaling intelligently.”
“I initially experimented with indirect distribution and ads (Google/Facebook).”
“So we did interviews with them, different types of interviews, but then we also wanted to learn more about them in the onboarding process.”
“There’s something I used in both businesses that worked and was a little random. I learned this from Noah Kagan way back in the day when he was doing contests. You opted in, entered your email address, and then he had a random question like, 'Do you like tacos? Yes or no.' Made no sense, totally ...”
“I think most likely it's, yeah,...I think with the exception of probably what you're seeing with, like, talking about SOC two compliance and stuff, and with us, like abil the ability for podcasters to monetize their content, and we have two ways. One is with donations and cast US commerce Yeah. A...”
“Because I know for marketplaces like Shopify and others, it's pretty common to see some apps like that.”