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SignWell
SaaS

SignWell is an easy-to-use electronic signature app that helps people get their documents signed legally and securely.

signwell.com · 41 public sources · Updated 3 months ago

Researched profile. Starter Story's AI research system compiled this page from 41 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How SignWell Grew

Simple e-signature solution for fast document signing.

How did SignWell grow?

Summary of the sourced claims below

SignWell grew through multiple channels including referrals, content marketing, and SEO strategies such as creating free contract templates and ranking for business form templates to attract organic traffic. They also leveraged customer feedback and interviews to improve their product and better understand their users. Additionally, partnerships, integrations, and building features to attract larger teams and enterprise customers contributed to their growth.

Channels

13 channels · grouped by how SignWell grows

  • SEO

    · 3 mentions · 3 sources
    “we both talk a lot about SS e o and content marketing. mm-hmm. <affirmative>, like that, that's a big one. I know you've done a lot of, like, work with templates as mm-hmm. <affirmative>, like a, a form of content marketing and, and seo Yeah. like y'all rank for, you know, different templates and...”
    high
    Show 2 more quotes
    “We have a horizontal product, so getting into a lot of different industries, helping with a little bit of our SEO efforts, which actually did okay for us.”
    high
    “Curious if community-driven channels like Reddit ever came up during your early distribution experiments, or if most learning came from 1:1 conversations and SEO first.”
    medium

  • Word of mouth

    · 2 mentions · 2 sources
    “So we’re not going to niche the product, but we want to understand from a marketing perspective, how we can reach more people and one of the things I mentioned before, I think on Twitter or somewhere, was education. So it’s like, okay, we kind of like what’s going on with education. We’re mixed o...”
    high
    Show 1 more quote
    “Getting a little bit of word of mouth going in the earliest days.”
    high

  • Content marketing

    · 2 mentions · 2 sources
    “For example, when I got into the market, I grew traffic to over 100k monthly visitors by creating free contract templates. This is indirect because we don't create contracts; we help sign them. But I knew that people who download contracts would then need to sign them.”
    high
    Show 1 more quote
    “we both talk a lot about SS e o and content marketing. mm-hmm. <affirmative>, like that, that's a big one. I know you've done a lot of, like, work with templates as mm-hmm. <affirmative>, like a, a form of content marketing and, and seo”
    high

  • Guest posts

    · 1 mention
    “he had this course, which I bought back in the day, and it was, uh, about guest posting, and that's how his approach and how he did it. Speaker 2 00:29:04 But, uh, it was really, it was actually really smart...”
    medium

  • Distribution Partnerships

    · 1 mention
    “More recently, it’s involved a mix of many different things, from sponsorships and partnerships to integrations and building features to bring on larger teams and enterprise customers.”
    high

  • Inbound

    · 1 mention
    “So, uh, because we, uh, so if you get enough volume inbound, you'll kind of get some of, uh, the enterprise, uh, depending on your market and category, you might get more of that, uh, than, than in other categories. But for us, we get some of that, but not enough for it to just be our, our only t...”
    high

  • Integrations

    · 1 mention
    “More recently, it’s involved a mix of many different things, from sponsorships and partnerships to integrations and building features to bring on larger teams and enterprise customers.”
    high

  • Referrals

    · 1 mention
    “we did that and sure enough started like we start, you know, uh, hearing, hearing from, uh, other school districts and teachers and whatever, they start telling each other and you start picking up.”
    high

  • Paid social ads

    · 1 mention
    “To learn from customers of my competitors, I ran ads on Twitter, targeting competitor audiences and offered an Amazon gift card for a 10-minute call about their experience with the specific competitor they used.”
    high

  • Brand partnerships

    · 1 mention
    “You better be better at other things like distribution. You better be better at sales or whatever.”
    medium

  • Strategic partnerships

    · 1 mention
    “Through disciplined focus and timing, one can secure a multimillion-dollar foothold despite intense competition by identifying underserved niches, building differentiated value, executing relentlessly, leveraging partnerships, and scaling intelligently.”
    medium

  • Google Ads

    · 1 mention
    “I initially experimented with indirect distribution and ads (Google/Facebook).”
    high

  • Leveraging existing platforms

    · 1 mention
    “Because I know for marketplaces like Shopify and others, it's pretty common to see some apps like that.”
    medium

How 3,283 businesses grow

Of businesses with mapped growth channels, the share using each — SignWell’s highlighted.
  • Referral/Word-of-mouth
    64% ◀
  • Social media
    64%
  • Search/SEO
    58% ◀
  • Email
    47%
  • Community
    37%
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24%
  • Paid ads
    23% ◀
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4%
  • Influencer partnerships
    3%
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