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SignEasy
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Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How SignEasy Grew

Signeasy's AI-powered contract management software simplifies business contracts securely. Prepare, sign, collaborate, and manage contracts with ease.

How did SignEasy grow?

Summary of the sourced claims below

SignEasy grew through a combination of inbound product-led growth, where users could try and buy the product easily without needing a salesperson, and word of mouth referrals from mobile users to their colleagues and departments. They also invested in content marketing and SEO to acquire customers and validate messaging based on customer search behavior. Participation in review sites like G2 and Captera helped customers discover SignEasy organically through customer reviews. SignEasy gained visibility by being featured on Apple retail store demo devices, in Apple's global commercials, and in app store features, which contributed to thousands to tens of thousands of downloads monthly.

Channels

10 channels · grouped by how SignEasy grows

  • Leveraging existing platforms

    · 2 mentions · 2 sources
    “we sort of saw some recognition from Apple themselves, where they featured the app on their app stores as a new and noteworthy apps. And that sort of, you know, started giving us thousands of downloads to tens of thousands of downloads on a monthly basis.”
    high
    Show 1 more quote
    “Sunil also shares his thoughts on how they leveraged mobile app stores ecosystem ... Tune in to learn on how they're generating 100k+ downloads per month”
    medium

  • Word of mouth

    · 2 mentions · 2 sources
    “the initial seeding of our customers for our business product using the web, it came from our mobile users because they happen to be working in companies, right? One person talked to another colleague or to the department head, and we saw sort of, you know, we got like probably hundreds of custom...”
    high
    Show 1 more quote
    “Those consultants would then recommend it to their other clients”
    medium

  • Organic social media

    · 1 mention
    “So you, you build a product, the app, get it into the app store. And what happens? Millions of people are downloading it. Yeah, exactly. So it was all organic, right? Within a few weeks, or maybe a month of launching the app, we were one of the first mobile e-signature apps at that time.”
    high

  • Geographic market expansion

    · 1 mention
    “we started seeing ourselves getting featured in even countries outside of US, right? The app was originally launched in the US, but we localized the app.”
    high

  • Distribution Partnerships

    · 1 mention
    “Just to note, right, we were featured on, you know, in all the Apple retail stores around the world on the demo devices...You walk into 400 stores around the world, you'll see SignEasy on the iPad devices. We were in two of the Apple's global commercials for iPhone and iPad for small businesses.”
    high

  • Billboard Ad

    · 1 mention
    “And before you go, tell me how you got that sign up in Times Square saying that SignEasy had celebrating 100 million contracts that you've handled. ... And we also put up a billboard in 101 Bay Area, just as part of the same campaign. So that was a really good one to get our brand out through a T...”
    high

  • Content marketing

    · 1 mention
    “Then we started investing in content marketing, right? ... So probably the first few years, we spent a lot of effort and time in SEO and content marketing to give us that additional channel of acquiring customers.”
    high

  • SEO

    · 1 mention
    “now that we are a web-based platform in a B2B SaaS world, you have to do a lot of, you know, SEO. You have to do a lot of content marketing because that's how you can validate what customers are looking for and can you use those signals to do your messaging properl”
    high

  • Product-led growth

    · 1 mention
    “Our go-to market motions are more inbound. That means we have to build products with features that seem easy to work, right? But they're sophisticated, but they seem easy because we don't want them to go through a salesperson all the time. They should be able to try the product, buy one seat, and...”
    medium

  • Partnerships

    · 1 mention
    “soon enough, Apple featured the app in its “What’s Hot” section with SignEasy being sold for US$2.99 on all app stores.”
    medium

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — SignEasy’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48%
  • Community
    35%
  • Content/Inbound
    33% ◀
  • Partnerships
    32% ◀
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    17% ◀
  • Marketplaces/App stores
    10% ◀
  • Product expansion
    2%
  • Influencer partnerships
    2%
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