S
S
Sidekiq
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 64 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Sidekiq logo

How Sidekiq Grew

Background job processing framework for Ruby developers

How did Sidekiq grow?

Summary of the sourced claims below

Sidekiq grew primarily through building an effective project and documenting the process, which served as its main form of marketing. The creator also engaged with the developer community by attending conferences like RubyConf and RailsConf to increase visibility. Additionally, positive user experiences and recommendations acted as organic marketing through backlinks and word of mouth.

Channels

3 channels · grouped by how Sidekiq grows

  • Handwritten notes

    · 1 mention
    “The only sort of marketing that I do is I build an amazing project and then I document what I do.”
    high

  • Instagram Live

    · 1 mention
    “I go to RubyConf, I go to RailsConf, I put my face out to the developers who go to those conferences.”
    medium

  • Backlinks

    · 1 mention
    “The free project is my marketing, right? When you use sidekick and you say, yeah, this works well, it's really easy to use.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Sidekiq’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
S
Starter Story
Support Privacy Terms