S
S
Showit
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 23 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Showit logo

How Showit Grew

Drag-and-drop website builder for creative businesses

How did Showit grow?

Summary of the sourced claims below

Showit grew primarily through community development and word of mouth, with a focus on building relationships and engaging directly with customers at events and through their brand presence. They also emphasized great customer service, providing more support than typical for their price point, which helped retain and attract users. Additionally, they launched a referral program recently to further support growth.

Channels

5 channels · grouped by how Showit grows

  • Word of mouth

    · 2 mentions · 2 sources
    “Usually people go to their friends and say, well, what did you do? Or get their impressions or their experience. So that's where we saw that so much with websites was that it really depended on what other people thought of you or what they would say. And so in addition to the stuff that we'd see ...”
    high
    Show 1 more quote
    “And so, in addition to the stuff that we'd see online, there was so much of it that was happening offline. It was, you know, like, hey, my friend's a photographer, like, what did you do? Like, those conversations were the ones that really drove our business forward.”
    high

  • Referral Program

    · 2 mentions · 2 sources
    “We just launched a referral program this year. So, that hasn't been something that we've been doing prior to this year.”
    high
    Show 1 more quote
    “We just launched a referral program this year. So that hasn't been something that we've been doing prior to this year.”
    high

  • Facebook Community

    · 2 mentions · 2 sources
    “We had a conversation once where founders were talking about getting leads. But you do a ton with community, including your conference. These photographers and designers love hanging out with each other.”
    high
    Show 1 more quote
    “So with our conference, was all about photographers, teaching photographers how to run a photography business. It wasn't about your software. It was just about photographers.”
    medium

  • Great customer service

    · 2 mentions · 2 sources
    “You guys are, you deliver way more service than anybody's used to for $30 a month. So, I think that's part of the thing. They love the software and you service the heck out of them through this transition.”
    high
    Show 1 more quote
    “There's a service element. You guys are, you deliver way more service than anybody's used to for $30 a month. ... They love the software and you service the heck out of them through this transition.”
    high

  • Community marketing

    · 2 mentions · 2 sources
    “So, our marketing is really around community development. And so a lot of the stuff that we do, the brand and then showing up at different events, we're small enough that we can justify a lot of those things on a, we call it hand-to-hand combat in that sense. We're not going for crazy numbers. We...”
    high
    Show 1 more quote
    “So our marketing is really around like community development, you know, and so a lot of the stuff that we do, you know, the brand and then showing up at different events. We're small enough that we can, you know, justify a lot of those things on a, on a, you know, I, we call it hand to hand comba...”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Showit ’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33% ◀
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
S
Starter Story
Support Privacy Terms