s
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 87 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Ship 30 for 30 logo

How Ship 30 for 30 Grew

30-day course to build your online writing habit.

How did Ship 30 for 30 grow?

Summary of the sourced claims below

Ship 30 for 30 grew primarily through organic social media by encouraging participants to write daily short essays or Twitter threads, which helped build a consistent writing habit and community support. They moved their social media audience to owned email platforms via newsletters and educational email courses, which significantly increased their email list and business growth. The community aspect was important, providing accountability and support among writers going through the challenge together.

Channels

11 channels · grouped by how Ship 30 for 30 grows

  • Organic social media

    · 6 mentions · 6 sources
    “But instead of writing on a blog, I’m going to write a daily Twitter thread every single day for 30 days. And instead of publishing on a blog, I’m going to put it out in social where other people might be able to find it. I wrote for 27 days. And on the 28th day I hit publish on a Twitter thread ...”
    high
    Show 5 more quotes
    “The entire Ship 30 for 30 (multi million-dollar) marketing strategy can be summarized in 3 basic steps: Write on X/Twitter & LinkedIn Drive readers to our Start Writing Online Educational Email Course At the end of the EEC, pitch them to join Ship 30”
    high
    “The people were on Twitter. And so he committed to writing 30 threads in 30 days. On day 28 ... Naval retweeted his thread and he doubled his small following overnight. From there, he was off to the races. The Growth Levers of Dickie Bush. Twitter was one of the main ways Dickie has been able to ...”
    medium
    “Quick intro: who I am & why I document this (04:00) - Social platform growth (05:02) - August initiatives & wins”
    medium
    “For 30 days in a row they committed to writing a short, 250 word “Atomic Essay” and posting as an image on Twitter ... As the month went on I was astounded to see how consistent the “shippers” were at putting their ideas in the world.”
    medium
    “At the end of the challenge, I'd gained 3,000+ Twitter followers. More importantly, I left with a newfound sense of confidence, stronger writing capabilities, and lifelong connections.”
    medium

  • Webinars

    · 2 mentions · 2 sources
    “Webinar strategy & pop-up event results”
    high
    Show 1 more quote
    “From relaunching Ship 30 to scaling webinars, testing ads, and raising team standards — here’s the full breakdown.”
    medium

  • Partnerships

    · 2 mentions · 2 sources
    “Hiring a Head of Partnerships”
    high
    Show 1 more quote
    “(09:25) - Partnerships & upcoming product launch prep”
    medium

  • Weekly newsletter

    · 2 mentions · 2 sources
    “And my fun story about this is when I wrote my newsletter for those first, like 35-40 weeks, I had like a couple 100 subscribers. And I remember going out of my way multiple times, like heavily inconveniencing myself to publish on a Sunday because I wanted to keep my streak...”
    high
    Show 1 more quote
    “And after that, we pitch them again. If they buy, great. Welcome aboard. If not, we put them into another 12-week nurture sequence (or “weekly newsletter”) and we repeat this forever until the person either buys or unsubscribes.”
    high

  • Email List Growth

    · 2 mentions · 2 sources
    “We needed a way to take our audience from X (which we “rented” from the platform) and create a more reliable way to contact them (or, in other words, “own” our audience). In short, we needed an email list—fast. ... Overnight, the growth of Ship 30 exploded: We started collecting hundreds of email...”
    high
    Show 1 more quote
    “And how we ultimately move our (rented) social audiences over to owned email platforms (via newsletter)”
    medium

  • Online Community

    · 2 mentions · 2 sources
    “What I didn’t have back in 2017 and Ship30for30 does – is a community of people who were going through the challenge supporting each other. Ship30 solved the three biggest problems of building a creative habit. Generating ideas to write aboutHelpful constraints to work inA community to cheer you ...”
    medium
    Show 1 more quote
    “You write alongside hundreds of other writers all with the same goal as you: to start writing and publishing consistently. This creates accountability unlike anything you've ever experienced.”
    medium

  • Lead magnets

    · 1 mention
    “We took the Ship 30 curriculum and compressed it into a 5-day Educational Email Course. ... At the end of the EEC, we pitch them on joining Ship 30 to put these frameworks into practice. This EEC alone quadrupled Ship 30 as a business, and led to millions of dollars in revenue for us and the prog...”
    high

  • Facebook Community

    · 1 mention
    “you only need two or three people. Because imagine you were in a coffee shop. And you started to read your writing aloud and two people next to you were like, hey, I’m really interested in this. Can you tell me more?... And that’s kind of what we emphasize with writing is you don’t need a big aud...”
    high

  • Building in public

    · 1 mention
    “And that’s the concept I guess what you’ve also been doing and I think I’ve been doing with like building in public, like the idea of sharing things, everything in public and seeing where resonance happens, right? Because resonance is the validation that you’re talking about. Dickie Bush 15:10 Ex...”
    high

  • Referrals

    · 1 mention
    “Group Q&A with 50 leads (sales experiment)”
    high

  • Advertising on social media

    · 1 mention
    “I’ll show you how we filmed 3,600 ad variations in just 72 hours, and why it completely changed the way we approach paid media. If you're battling rising ad costs or creative fatigue, this video is for you. ... Lessons from spending $11.5K on a 3-day content sprint”
    high

How 2,904 businesses grow

Of businesses with mapped growth channels, the share using each — Ship 30 for 30’s highlighted.
  • Referral/Word-of-mouth
    67% ◀
  • Social media
    62% ◀
  • Search/SEO
    57%
  • Email
    48% ◀
  • Community
    36% ◀
  • Content/Inbound
    34%
  • Partnerships
    32% ◀
  • Events
    25% ◀
  • Paid ads
    24%
  • Outbound/Sales
    19%
  • Press/PR
    18%
  • Marketplaces/App stores
    11%
  • Podcasting
    3%
  • Building in public
    3% ◀
S
Starter Story
Support Privacy Terms