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Sertifi
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Researched profile. Starter Story's AI research system compiled this page from 46 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Sertifi Makes Money

Secure e-signatures and payments for hospitality businesses

How did Sertifi monetize?

Summary of the sourced claims below

Sertifi monetizes primarily through recurring subscriptions for its digital authorization and payment processing solutions, which include features like AI-powered fraud detection and chargeback dispute handling. They also generate revenue from one-time or lifetime deals, setup or onboarding fees, and services or consulting projects.

Revenue sources

7 sources · grouped by how Sertifi makes money

  • Recurring subscriptions

    · 4 mentions · 4 sources
    “Today their company still targets the same market and generates over $10 million in annual recurring revenue.”
    high
    Show 3 more quotes
    “Sertifi generates $19.8M in revenue.”
    high
    “Every subscription to our digital authorization solution comes with free AI-powered fraud detection tools”
    high
    “If you're using SertifiPay for processing, let us handle your chargeback disputes to increase your win rate.”
    medium

  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “once we got our first customer, one of the first ones we had in the event space was Dave and Buster's. He was actually using a competitor at the time...switch over to our platform.”
    medium
    Show 1 more quote
    “At the beginning, we were using Sertifi for card authorization forms, but now it’s so much more. We can take a card payment, we can take an ACH payment, we can send out contracts.”
    medium

  • Setup / onboarding fees

    · 2 mentions · 2 sources
    “we charged them a pilot fee. And then contingent on how the pilot went, they would move directly into a monthly fee that we would charge them.”
    high
    Show 1 more quote
    “We’ll not only help you identify ways to optimize processing costs (including pointing out those hidden fees)”
    medium

  • Services & consulting

    · 2 mentions · 2 sources
    “But what we started doing then is we just started looking for one-off projects. So we're trying to build that repeatable, scalable process, right? That repeatable, scalable product that you can sell to multiple people, and that's always kind of the goal. But when you don't have the money coming i...”
    high
    Show 1 more quote
    “Our payments team has a collective 85+ years’ experience handling payments”
    medium

  • Add-ons & upsells

    · 1 mention
    “we talk about customers. We also have deals with Hyatt and Hilton and Marriott, and they put us into all their properties.”
    medium

  • Sponsorships & partnerships

    · 1 mention
    “We’ll also get you up to speed on chargeback best practices”
    medium

  • Usage-based fees

    · 1 mention
    “Generate revenue 90% faster with flexible payment options. Whether you’re authorizing a card for later or taking a real-time payment for group/event business”
    medium

How 1,894 businesses make money

Of businesses with mapped revenue sources, the share using each — Sertifi’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    29% ◀
  • Physical products
    28%
  • One-time / lifetime deals
    24% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Usage-based fees
    9% ◀
  • Sponsorships & partnerships
    9% ◀
  • Add-ons & upsells
    9% ◀
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2% ◀
  • Donations & tips
    2%
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