How Scribly.io Grew

“actually the business grows a lot through word of mouth because the ideal Scribbly customer tends to want to put people in touch, you know, the people who they put us in touch with tend to be very, very similar to them or in similar situations, circumstances. So they also tend to be very, very go...”

Spotify high

“I have now set up a rewards-based referral scheme, which offers existing clients $50 credit for every referral that becomes a paid project, but actually, in the early months, most clients were just happy to do this for free.”

Starter Story high

“I’ve just started publishing twice weekly, and have now decided to use LinkedIn (https://www.linkedin.com/company/scribly-io) and Twitter (http://www.twitter.com/scribly_io) as my primary distribution channel for the time being.”

Starter Story high

“in the email the main call to action that i i had uh sort of centered the email around was for them to sign up for a call because i felt that that would be uh quite an important or effective conversion mechanism for this kind of service...”

Spotify high

“Because of this, great client experience and customer retention is a core focus of the business. I would rather say no to new business if I have any doubt that it will negatively impact the experience of my current clients.”

Starter Story high

“By far my biggest spike in traffic came when one of my discussions was featured in the Indie Hackers newsletter (https://www.indiehackers.com/forum/tips-for-managing-imposter-syndrome-anyone-76511a9577). Traffic to the site shot up on that day and it generated 1 paid project and 2 new writers.”

Starter Story high

“I spent an afternoon adding Scribly to all of the startup directories I could find. By far the most worthwhile has been listing on Get Worm (http://www.getworm.com). Within literally 10 minutes of my listing going live, I received 5 leads!”

Starter Story high

“have a an automated sequence of emails that you can follow up with people on to make sure that if they haven't responded to that first email that they'll get another email without you having to kind of manually go through that process a couple of days later”

Spotify high

“if somebody doesn't reply after email number four, I then enroll them in another email sequence, which is 30 days later. I call them at that point, a lost contact... I'll send something that is called quite commonly in email lingo, whatever, a breakup email...”

Spotify high

“I did an interview on Starter Story, which Pat promoted on Reddit. And it was amazing. I had like, I'm not joking, more leads than I've ever had from that Reddit feature.”

Spotify high

“Organic traffic is definitely where I want to focus my marketing investment, so I’m in the process of building out the blog section of the Scribly site into a Knowledge Hub, offering copywriting and content marketing lessons.”

Starter Story high

“I wanted to run some special intro offers for various customer segments, so I created targeted landing pages for each segment and then adjusted the copy to be hyper-specific to that niche.”

Starter Story high

“And on the flip side, I then went to some of the clients that I had been working with as a freelancer who I knew still had this like big demand. And I was saying like, I am now shifting into this new model and I can guarantee the quality because I'm still going to be overseeing every single piece...”

Spotify high

“I have just launched some gated content on the site. Now on every page of the Knowledge Hub there is a CTA to access a free content marketing calendar. … I simply set up a Zapier integration so that emails collected in that particular form go into a specific segment in MailChimp, and then I confi...”

Starter Story high

“now I have a email sequence to follow that people are busy and they don't always remember to do stuff right away. So I just give them a gentle nudge a day later, then three days later, and then like now I have four emails in total...”

Spotify high