SaaS platform for scalable web scraping
ScrapingBee initially grew by engaging with communities on Reddit and forums, posting in relevant subreddits such as /r/learnprogramming and /r/webscraping. The company then focused heavily on SEO through content creation and blogging, using strategies like the 'Skyscraper' technique to produce standout posts that attracted organic traffic. They also leveraged email marketing by sending their landing page to existing subscribers and personal email lists.
“For example, let’s talk about SEO. We did lots of SEO, we’re still doing a lot of SEO, and it worked and it still works. But at some point I don’t know if you’ve read the post about the I think it’s from Jason Cohen, you know, and he’s talking about like when you have an acquisition strategy that...”
“For the second one, we bet on content. Kevin had been writing a lot about web-scraping in the past years, including a full book, and we think we can attract potential customers by writing good content.”
“What has been driving growth since then? Content, blogging, and Indie Hackers. We follow the "Skyscraper" technique when thinking about SEO content. When you're in a city, you only notice the highest skyscraper. Your skyscraper is your content. Try to write the best possible post on a topic so th...”
“We just decided to go all in on SEO. And that's what we did, and what really fueled that growth. Then, of course, we were doing tons of product optimization, onboarding and stuff, but at the end of the day, what really mattered the most was the SEO.”
“For the first few months of Scraping B, so we tried to leverage getting an audience, but it was very, you know, things that don't scale, we were hanging out on forums, Reddit, and stuff like that.”
“For us, we posted to subreddits like /r/learnprogramming and /r/webscraping plus all of the programming-language specific subreddits.”
“We were able to build the api in just 3 weeks and sent out the landing page to our subscribers from PricingBot and to our personal email lists.”
“Then we ran a 3 week long free beta with those users who signed up to work out the bugs before doing a Product Hunt launch. I didn't think a web scraping api would do that well on PH, I thought we were too niche, but it ended up in the top 5 for the day and got us a few thousand visitors.”