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SaaStr
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Researched profile. Starter Story's AI research system compiled this page from 117 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How SaaStr Makes Money

AI-driven marketing solutions for B2B founders

How did SaaStr monetize?

Summary of the sourced claims below

SaaStr monetized primarily through course and training sales, selling hundreds of thousands of dollars worth of tickets with personalized follow-ups. They also generated revenue from sponsorships and partnerships, as indicated by references to sponsors and workshops.

Revenue sources

6 sources · grouped by how SaaStr makes money

  • Recurring subscriptions

    · 2 mentions · 2 sources
    “Our inbound AI agent generated over $1M in closed revenue in its first 90 days.”
    high
    Show 1 more quote
    “Get to $1.5m or $2m in ARR, growing 8-10% a month, in a good space, and you will be then.”
    medium

  • Sponsorships & partnerships

    · 2 mentions · 2 sources
    “I realized we did a workshop a while ago on how we built QB. But he is our AI VP of customers fast so we can do a fresh one after this.”
    medium
    Show 1 more quote
    “Our sponsor AI SDR took 47 iterations to stop being too aggressive on pricing.”
    medium

  • One-time / lifetime deals

    · 1 mention
    “2027 tickets are not live yet, but they will be later today and they'll never be cheaper than they are right now.”
    medium

  • Add-ons & upsells

    · 1 mention
    “But if you already have a few larger customers at this point, leaning in there is the fastest and most direct way to get to the next level.”
    medium

  • Services & consulting

    · 1 mention
    “SaaStr AI pays about $700/year for me to do it instead.”
    high

  • Course / training sales

    · 1 mention
    “It sold hundreds of thousands of dollars of tickets by either you, if you talk to Amelia on the website, she gave you a code. And then if you didn't use it, she followed up with you.”
    high

How 1,857 businesses make money

Of businesses with mapped revenue sources, the share using each — SaaStr’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30% ◀
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13% ◀
  • Sponsorships & partnerships
    10% ◀
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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