S
R
REVIEWS.io
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 7 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
REVIEWS.io logo

How REVIEWS.io Grew

Customer review management platform for businesses

How did REVIEWS.io grow?

Summary of the sourced claims below

REVIEWS.io grew by targeting smaller brands that were underserved and overcharged by competitors, offering fairer pricing which resonated with the market and spread quickly. The company also leveraged word of mouth by engaging niche customers who helped build the product and referred others, creating a growth flywheel. Additionally, REVIEWS.io used LinkedIn organically by posting frequently to highlight competitors' weaknesses and position itself as an underdog, which helped their growth.

Channels

9 channels · grouped by how REVIEWS.io grows

  • Word of mouth

    · 1 mention
    “We'd hit into a niche and then we'd be like, hey, do you know anybody else who could be interested in this? And really, reviews had a really nice flywheel. ... They helped us build and develop the product, and then we'd use those customers to get more customers.”
    high

  • Facebook Community

    · 1 mention
    “When we leaned into Trustpilot and we leaned into selling via partnerships, we leaned into selling via advocates, that was when we saw a really massive growth for us.”
    medium

  • Online Community

    · 1 mention
    “We had this nice flywheel that kept inbound leads coming. It was like a snowball. So as we won bigger clients, our logo was seen more, we'd win bigger and bigger clients.”
    high

  • LinkedIn

    · 1 mention
    “LinkedIn was amazing for us. LinkedIn was amazing. I'd post, you know, multiple times a day and I'd really highlight my competitors' weaknesses and the way they were treating their clients. And generally those posts went viral. And I positioned, you know, reviews.io as the underdog, really. And t...”
    high

  • Newsletter

    · 1 mention
    “We'd also do a lot of blogging, a lot of podcasts.”
    high

  • Inbound

    · 1 mention
    “For you, most of your leads were coming in through inbound.”
    high

  • Giveaways

    · 1 mention
    “We used to do things like, you know, in Seattle, we purchased a bus and we had it vinyl wrapped with reviews.io and we parked it straight outside the conference center and collected parking tickets all day. At another event, we hired tuk-tuk drivers to take people from the hotel to the conference...”
    high

  • Trade shows

    · 1 mention
    “I hustled to get my first customers by cold calling event organizers, showing up to expos with a foosball table, and running guerrilla marketing campaigns on a shoestring budget.”
    high

  • Great customer service

    · 1 mention
    “The segment of smaller brands... they had great customer service, but they were being underserved and overcharged by the competition. So then we came in with fairer pricing, which was actually correctly priced for the market and that resonated and it kind of spread like wildfire.”
    medium

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — REVIEWS.io’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
S
Starter Story
Support Privacy Terms