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Researched profile. Starter Story's AI research system compiled this page from 11 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Reflect logo

How Reflect Makes Money

AI-powered note-taking app for deep thinkers

How did Reflect monetize?

Summary of the sourced claims below

Reflect monetizes primarily through recurring subscriptions, offering the app for free on Mac but requiring a paid subscription on iPhone and iPad. They focus on annual subscription plans by making them the default option and providing significant discounts, alongside a monthly plan.

Revenue sources

1 source · grouped by how Reflect makes money

  • Recurring subscriptions

    · 4 mentions · 3 sources
    “Free on Mac. Paid subscription on iPhone and iPad.”
    high
    Show 3 more quotes
    “a note-taking app which is growing to 20k MRR with a team of four.”
    medium
    “Today, we make just over $30k MRR. ... We have also focused on annual plans, and while we have a monthly plan, we heavily incentivize the annual plan. We make it the default and discount it heavily.”
    high
    “we make just over $30k MRR.”
    high

How 2,249 businesses make money

Of businesses with mapped revenue sources, the share using each — Reflect’s highlighted.
  • Recurring subscriptions
    60% ◀
  • One-time / lifetime deals
    28%
  • Services & consulting
    27%
  • Physical products
    25%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    12%
  • Add-ons & upsells
    11%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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