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Refactoring
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Researched profile. Starter Story's AI research system compiled this page from 8 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Refactoring Makes Money

Tech newsletter and community for engineering leaders

How did Refactoring monetize?

Summary of the sourced claims below

Refactoring monetizes through a combination of paid community access, courses, and a paid newsletter. They also generate revenue from sponsorships in their free newsletter, offering primary and secondary placements as well as sponsored guest posts. Additionally, private coaching services have been offered as another revenue stream.

Revenue sources

4 sources · grouped by how Refactoring makes money

  • Recurring subscriptions

    · 2 mentions · 2 sources
    “Luca runs his paid newsletter through Substack, offering people a chance to go deeper with the topics he writes about. The pricing plans are $15 per month or $150 per year. He also has group memberships for organizations to join together, as well as gift memberships if someone wants to buy it for...”
    high
    Show 1 more quote
    “A private community for tech leaders working on real product teams. Access via web and native mobile app. ... A paid space for engineering leaders to learn together, get feedback, and work through real problems. Join the community”
    medium

  • Add-ons & upsells

    · 1 mention
    “Is there a paid version? Yes. The newsletter is free. The community and some courses are paid.”
    medium

  • Sponsorships & partnerships

    · 1 mention
    “Luca does accept sponsorships for the free Monday issue of his newsletter as well...He offers two sponsorship placements in his newsletters: Primary placement: ...He currently charges $2,000 for these. Secondary placement: ...These go for $800 each. He also has an option for a sponsored guest pos...”
    high

  • Services & consulting

    · 1 mention
    “Luca was doing private coaching as well, but I’m not sure if he still does. It was either $350 per month for 1 coaching call or $600 for two. The pricing I found seems really low for his experience...”
    medium

How 1,891 businesses make money

Of businesses with mapped revenue sources, the share using each — Refactoring’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    29% ◀
  • Physical products
    28%
  • One-time / lifetime deals
    24%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    9% ◀
  • Usage-based fees
    9%
  • Add-ons & upsells
    9% ◀
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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