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Researched profile. Starter Story's AI research system compiled this page from 55 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How RadReads Grew

Online platform for productivity and intentional living.

How did RadReads grow?

Summary of the sourced claims below

RadReads grew primarily through SEO, with a significant portion of its traffic coming from organic search, which was a strategic change implemented after recognizing its importance. The founder expanded the email list from 36 people to over 27,000 by actively emailing and nurturing subscribers with targeted content and automated sequences based on their interests. Additional growth was supported by creating dedicated landing pages for partnerships and using welcome emails to engage new subscribers.

Channels

12 channels · grouped by how RadReads grows

  • SEO

    · 2 mentions · 2 sources
    “Best thing you’ve done so far to grow or scale your current business SEO”
    high
    Show 1 more quote
    “Getting found via search. In 2019, Khe realized that he was growing a lot slower because he completely ignored one of the biggest opportunities of getting people on his email list. Since then, he’s changed his strategy and now gets a third of his traffic from search.”
    medium

  • Email List Growth

    · 1 mention
    “Despite that, he did something that ended up changing his life: he emailed 36 people and grew that small list into an audience of 27,000+ people over the next five years.”
    medium

  • Automation

    · 1 mention
    “And to put all his landing pages and sequences together into an evergreen system, Khe uses Kit’s visual automations to connect different triggers, sequences, and events.”
    medium

  • Online Community

    · 1 mention
    “Community Events One of the ways Khe has reinforced this is through putting together community events. Khe held meetups and community hangouts for his audience.”
    medium

  • Lead Nurturing Sequence

    · 1 mention
    “He uses automated sequences to send hyper-targeted emails to his new subscribers based on how they entered his email list and their interests.”
    medium

  • Welcome Email

    · 1 mention
    “After a reader opts into his list, Khe sends an engaging welcome email to let the reader know a bit about RadReads, what to expect in the future of his newsletters, and even asks readers to tell him a little bit about themselves.”
    medium

  • Paid social ads

    · 1 mention
    “Khe uses a lot of custom landing pages when he’s going on someone’s podcast or getting featured in their newsletter.”
    medium

  • Acquisitions

    · 1 mention
    “Khe attracts readers interested in topics like GTD productivity method, Notion, and a concept he calls $10K work. For each topic, he offers a dedicated lead magnet (some of which convert at a 12% conversion rate!).”
    medium

  • PR

    · 1 mention
    “Press & PR. Khe has been fortunate to have a story interesting enough that journalists want to share it with their readers.”
    medium

  • Peer Community

    · 1 mention
    “Khe uses social differently than a lot of the high-growth creators you might see. He doesn’t have a massive audience, but he does have a highly valuable list of connections.”
    medium

  • Optimize Landing Pages

    · 1 mention
    “One way he does this is by creating dedicated landing pages for any partnerships he does.”
    medium

  • Sales Calls

    · 1 mention
    “The other type of partnership/press that Khe got was through podcasting.”
    medium

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — RadReads’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31%
  • Partnerships
    30% ◀
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    18% ◀
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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