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Researched profile. Starter Story's AI research system compiled this page from 17 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
QUITTR logo

How QUITTR Grew

App to help you quit porn addiction

How did QUITTR grow?

Summary of the sourced claims below

QUITTR grew primarily through building and engaging an online community where users share experiences, provide peer accountability, and support each other in recovery. The company also leveraged influencer partnerships, including Christian TikTokers, to promote the app to their followers. Organic social media presence and content marketing, including sharing success stories and challenges, contributed to growth as well.

Channels

17 channels · grouped by how QUITTR grows

  • Influencer partnerships

    · 4 mentions · 4 sources
    “They joined forces, with McLaren acting as the marketing lead and providing the initial $3,000 used to pay influencers who could spread the word. A popular Christian TikToker named Reshaud, known for his claim that Jesus “cured” his schizophrenia, promoted the app to his more than 700,000 followe...”
    high
    Show 3 more quotes
    “We actually are about to test $1 or $2 per 1,000 views, but we usually just pay a creator a retainer fee, so about $1,000 a month, to make four videos or one video a week...The key is volume, by the way...not every 1,000 views is the same and they won't convert the same. It really depends on the ...”
    high
    “I had seen many ads for this app and wanted to check it out. I found it extremely odd that the ads were of influencers who gave great messages about getting out of sin and lust, just to get people to download this app and…pay a subscription.”
    medium
    “I had seen many ads for this app and wanted to check it out. I found it extremely odd that the ads were of influencers who gave great messages about getting out of sin and lust, just to get people to download this app and…pay a subscription.”
    medium

  • Online Community

    · 4 mentions · 4 sources
    “McLaren says it’s the community that makes Quittr special: “It’s a place where men can be authentic.” On Quittr, as on sub-Reddits like r/NoFap, r/pornfree, and r/PornAddiction, men share stories of experiencing PIED (porn-induced erectile dysfunction), how IRL sex feels like “nothing,” and how t...”
    medium
    Show 3 more quotes
    “A COMMUNITY THAT CARES QUITTR is home to a thriving self-improvement network. Share success stories, stay accountable, and compete in healthy challenges alongside like-minded individuals.”
    medium
    “Community A private forum of men in active recovery. Real conversations about real struggles. Peer accountability from people who understand — because they're in it too.”
    medium
    “Engage with the Community Connect with a supportive community on your journey. Share experiences, exchange tips, celebrate milestones, and find encouragement from others who understand and are working toward similar goals.”
    medium

  • Organic social media

    · 4 mentions · 4 sources
    “stick to Reddit organic, stick to daily organic posting and just, you can do all that for free.”
    high
    Show 3 more quotes
    “Its social-media presence, too, was full of manosphere talking points, demonizing OnlyFans, which they called “prostitution with Wi-Fi” and “the clearance aisle of femininity,” and porn stars, who, they wrote, “shouldn’t be allowed to have kids.””
    medium
    “QUITTR is home to a thriving self-improvement network. Share success stories, stay accountable, and compete in healthy challenges alongside like-minded individuals.”
    medium
    “With real-time progress tracking, an encouraging community, and a full suite of tools—including meditations, interactive challenges, and more—you have everything you need to take charge of your habits.”
    medium

  • Testimonials

    · 1 mention
    “We include that in the onboarding as well, which seems to work really well. Exactly. In the onboarding, we go, leave us a review. A lot of people don't do it, but we have 1% of people that do it, and when you get 20,000 downloads, 1% of 20,000 is 200, then you've got 200 reviews.”
    high

  • Reddit

    · 1 mention
    “if you don't have the money for that, stick to Reddit organic, stick to daily organic posting and just, you can do all that for free. Influencers are the next stage. I listen to the product. A big thing for us is our product resonated with everyone we were reaching out to. We weren't just reachin...”
    high

  • User Generated Content

    · 1 mention
    “Join UGC Army”
    medium

  • Content marketing

    · 1 mention
    “zero to 10K a month is basic ASO and some organic posts. And then when you get to a million, 5 million, 10 million a month, that's ads pretty much mostly. Because ads, you can allocate budget and you can force content in front of an audience at scale without the bottleneck of DMing influencers ba...”
    medium

  • Open-source community

    · 1 mention
    “we realized how active it was every single day. And then it was like an aha moment of like, wow, this is what the app needs to be around and no one else can do this. So it almost was, it just happened through building different features and seeing naturally people tied to. And I honestly, in my o...”
    medium

  • Launch parties

    · 1 mention
    “it's scaling beyond consumer, beyond influencer marketing. And me and Connor are actually building systems out right now to kind of automate this process because right now it's very manual, it's very DM him and then get a contract signed and then watch his videos, see how they perform. But we kin...”
    medium

  • Guest posting

    · 1 mention
    “We just allowed people to chat. And it took a while for someone to say, to send any content, we'll put it that way, they had to get removed quickly. So people were generally respectful. ... And then eventually we built a forum on the app where people can give their own help and what they've done ...”
    high

  • Lead magnets

    · 1 mention
    “So one of the two things we're doing is collecting emails in the beginning. We 85% of our users do not convert on the initial paywall, which is an important number. Because if we can push emails and discounts to that 85% of people that aren't converting, maybe 10 or 20% of them will convert, you ...”
    high

  • Video content

    · 1 mention
    “We're gonna be testing clipping content this month for Nona November of clipping YouTube content from like Jordan Peterson Iman Ghazi Hamza Chris Williamson any of the kind of self-help guys that you listen to about how bad porn is and just like pushing volume”
    high

  • Twitter

    · 1 mention
    “we found out the product worked through Reddit and Twitter, and that was kind of like the slow stage of getting product feedback. And then after that, we were like, all right, let's push heavy.”
    high

  • Referral Program

    · 1 mention
    “We use it to kind of have the general idea of where the traffic's coming from. Not everyone will use the code, and we use that, not everyone will use the code to pay people less per referral. Does that make sense? Got it. It's like people only earn money on the code usages, and then we'll pay the...”
    high

  • Product Demo Video

    · 1 mention
    “first step in marketing via videos is the best option. I think for us, I think we found out the product worked through Reddit and Twitter…And when you say viral videos, I think viral videos are a key to it, but at the same time, it's just getting targeted audiences through influencers...”
    medium

  • Pay Per Click Advertising

    · 1 mention
    “Another part is paid ads. So actually, we're launching them today for the first time. I know Kali Eye is scaling, I think, two and a half thousand dollars a day for paid ads. So if they're doing that, it must be working. ... when you get to a million, 5 million, 10 million a month, that's ads pre...”
    high

  • Email List Growth

    · 1 mention
    “what do you guys think about, while you're building the product, what do you think about running ads or posting content that directs people to kind of, like, an email list for when the app launches?... It's a good idea. I mean, in terms of validation, I think it's a good idea.”
    medium

How 3,047 businesses grow

Of businesses with mapped growth channels, the share using each — QUITTR’s highlighted.
  • Referral/Word-of-mouth
    67% ◀
  • Social media
    63% ◀
  • Search/SEO
    58%
  • Email
    48% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    33%
  • Events
    25% ◀
  • Paid ads
    24% ◀
  • Outbound/Sales
    19%
  • Press/PR
    18%
  • Marketplaces/App stores
    11%
  • Podcasting
    4%
  • Building in public
    3%
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