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Quickli
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Researched profile. Starter Story's AI research system compiled this page from 25 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Quickli Grew

AI serviceability tool for mortgage brokers

How did Quickli grow?

Summary of the sourced claims below

Quickli grew through word of mouth, as early users recommended the service to their broker friends, quickly expanding their beta group. They also leveraged small, high-trust Facebook communities where enthusiastic users became advocates and spread the word. Additionally, Quickli used sporadic organic LinkedIn posting and some cold outreach via emails and phone calls to attract customers.

Channels

4 channels · grouped by how Quickli grows

  • Word of mouth

    · 1 mention
    “It immediately meant that they were going to go tell their broker friend and then that broker told a friend and before we launched we probably had four or five hundred people on the on the beta group”
    high

  • Facebook Community

    · 1 mention
    “Because there are so many of these Facebook groups, in-person groups, there are some big groups, some small groups, state-based, local, all kinds of things. There are lots and lots of these small communities that, like high-trust communities, that word goes around really quickly. So all you need ...”
    high

  • LinkedIn

    · 1 mention
    “We have a customer service person who also does some marketing on the side for us. But it's not like, yeah, he's awesome. But it's not like we're doing strategic email campaigns. We don't know how to do that. We just do some sporadic LinkedIn posting.”
    medium

  • Tik Tok Ads

    · 1 mention
    “We sent out some cold emails in the early days and Angus made some some cold phone calls and just one little step at a time.”
    high

How 2,678 businesses grow

Of businesses with mapped growth channels, the share using each — Quickli’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33% ◀
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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