Comedic copywriting that boosts conversions.
Punchline Conversion Copywriting monetizes primarily through services and consulting, offering productized services such as website copy rewrites, email series, landing page rewrites, and reserved days for focused copy and strategy work. Additionally, the business generates revenue by selling courses and training, including a comedy copywriting course.
“I started out as a copy editor. I've always been really good at that, catching typos, things like that. ... I was a copy writer and a copy editor because I didn't know how to make money. And so I was doing everything. ... I was doing a lot of publications editing by the time I got super burned ou...”
“Oh hey, this is my site (Punchline Copy)! Glad it's interesting to you. I can say it's been a super helpful way for me to both cut down the time I spend scoping custom projects, and for potential clients to understand what they'll invest to get started working with me.”
“I’ve productized my services into a few different offers to make it easier to work with me... Among those productized services is the Buy My Day, which is exactly what it sounds like. Clients reserve a day of my time and create a “hitlist” of copy, messaging, and strategy ideas that they need hel...”
“I mainly write websites, email flows, and landing pages for eCommerce stores and bootstrapped software businesses.”
“And so taking your course, I can remember one of the changes that I made was kind of naming that this course may not be right for you ...And so thank you for giving me permission to go there.”
“$15K for a four-week engagement, which covers four core pages of website copy rewritten from scratch and up to four lifecycle email series written, loaded, and ready to ship.”
“I decided to launch a comedy copywriting course... I opened applications for the first round before I’d finished the course material — so I HAD to finish it.”
“And when I decided to launch a comedy copywriting course, I opened applications for the first round before I’d finished the course material — so I HAD to finish it.”
“that's like the groundwork. Marie: 05:51 I can even say, I think this morning I was telling Ben that I feel like that was one of my biggest takeaways from your course was it was just permission to let a little bit of my humor through”
“You charged, I think I paid like five bucks for it. Maybe I think you raised it to like 10 or 15 or something like that. I didn't. No, it's still five...this email course that came out a couple of weeks ago, the $5 email course.”
“I’ve productized my services into a few different offers to make it easier to work with me... Among those productized services is the Buy My Day, ... I also do landing page rewrites, AKA Uppercuts, and heuristic recorded audits, AKA Knockouts.”
“So I made this little deck of punch up cards that's basically like come up with more fun ideas, refine them in funny ways...And just this morning, someone who bought one is a friend of mine and he texted me and he was like, I've been using them all week.”