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ProsperStack's main growth channel has been direct sales outreach, which evolved to include a lot of video content that now accounts for about 90% of their business. They also invest in marketing content and search engine optimization to attract potential customers through organic traffic from search engines. Additionally, ProsperStack gains leads from partner directories, such as being listed as a Stripe Verified Partner.
“We're also investing in marketing content and search engine optimization and producing content that can be useful and valuable to people that could potentially become our customers one day. So we're investing in that now. We know that's a longer tail. So we hope to see results of that in the comi...”
“we've also gotten a little bit from partner, I would say partner sites like when we, for example, work with Stripe Verified Partner and they have a directory of partners and we're listed in there and we do get leads from those kind of directories as well.”
“we shifted from that self-service model into more of a step-by-step and call it like a hand-holding type process to get up to get going and on board for us. So that's worked out better for us.”
“So we utilize a lot of video and that's resulted in probably 90% of our business now.”
“And then somebody did product content. So we had, you know, some eyeballs coming in there.”
“we had we'd gotten a little bit of our initial traction by being on the front page of Hacker News.”
“the main one and to date is still our main channel is just really through a direct sales called outreach. We went out there and we sent the first few emails in June and they were horrible emails. We didn't get much of a response. And when you haven't done that before, you quickly figure out what ...”
“I'm a big believer in that, especially as a founder, when you first start, I think founders need to be sellers.”