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Proposify
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Researched profile. Starter Story's AI research system compiled this page from 51 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Proposify Grew

Proposal software for creating and managing sales documents

How did Proposify grow?

Summary of the sourced claims below

Proposify initially grew by targeting small businesses using organic SEO to attract users searching for content or proposal templates, then converting them through trials and nurturing via email and Facebook retargeting. As the company shifted to serving larger businesses, it adapted its product to meet requirements like Salesforce integration, single sign-on, and security policies, and changed its positioning accordingly. The growth strategy for larger clients now includes a combination of content, ads, webinars, sponsoring events, direct sales, and targeted LinkedIn advertising based on buyer personas.

Channels

9 channels · grouped by how Proposify grows

  • Advertising on social media

    · 1 mention
    “When we sold to tiny businesses, our primary growth channel was organic SEO to attract people looking for content or proposal templates, pushing them into a trial, then nurturing them through email and Facebook retargeting.”
    high

  • SEO

    · 1 mention
    “When we sold to tiny businesses, our primary growth channel was organic SEO to attract people looking for content or proposal templates, pushing them into a trial, then nurturing them through email and Facebook retargeting.”
    high

  • Word of mouth

    · 1 mention
    “Your company will take off if you’re selling something people want, you work hard enough, and you over-deliver on customer service.”
    high

  • Email marketing

    · 1 mention
    “When we sold to tiny businesses, our primary growth channel was organic SEO to attract people looking for content or proposal templates, pushing them into a trial, then nurturing them through email and Facebook retargeting.”
    high

  • Direct sales

    · 1 mention
    “Since moving up-market, that approach isn’t as effective, so what’s working better is a combination of content, ads, webinars, sponsoring events, and direct sales.”
    high

  • Webinars

    · 1 mention
    “Since moving up-market, that approach isn’t as effective, so what’s working better is a combination of content, ads, webinars, sponsoring events, and direct sales. Here’s how: We have three core buyer personas we sell to, so everything we do now is viewed through the lens of “is this for Marketin...”
    high

  • Testimonials

    · 1 mention
    “Being listed as a leader on G2 Crowd is very helpful because most people depend on social proof when considering changing their existing processes and tools.”
    medium

  • Youtube

    · 1 mention
    “What started to work for us is, you know, we realized that the product had to change significantly. So larger businesses were mostly interested in like how does it integrate with Salesforce and do you have SSO and what's your security policy? We had to check a lot of boxes in order to win deals, ...”
    medium

  • LinkedIn ads

    · 1 mention
    “Since moving up-market, that approach isn’t as effective, so what’s working better is a combination of content, ads, webinars, sponsoring events, and direct sales. Here’s how: We have three core buyer personas we sell to, so everything we do now is viewed through the lens of “is this for Marketin...”
    high

How 2,667 businesses grow

Of businesses with mapped growth channels, the share using each — Proposify’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    18%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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