Source
Researched profile. Starter Story's AI research system compiled this page from 23 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How PropGPT Grew

AI-driven sports betting analysis app

How did PropGPT grow?

Summary of the sourced claims below

PropGPT grew primarily through organic social media marketing, where a viral video significantly increased their annual recurring revenue from around $8,000 to $38,000 in about three days. They also invested a few thousand dollars in influencer marketing on social media to drive app downloads after launching on the app store.

Channels

2 channels · grouped by how PropGPT grows
  • Advertising on social media

    · 1 mention
    “The moment we got it on the app store we had a really good base of influencer marketing. I had worked with other really successful app founders before and then I kind of saw the rise of the initial influencer marketing hype. We start spending a few thousand dollars on influencer marketing to see ...”
    high
  • Organic social media

    · 1 mention
    “Another great advantage of organic social media marketing is the chance to go viral. So for example probably our 70th video to ever come out hit 600 000 views and that raised our ARR from around 8K to 38K in about three days. And that's really the power of influencer marketing. One video can seri...”
    high

How 2,798 businesses grow

Of businesses with mapped growth channels, the share using each — PropGPT’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    61% ◀
  • Search/SEO
    57%
  • Email
    48%
  • Community
    35%
  • Content/Inbound
    33%
  • Partnerships
    32%
  • Events
    24%
  • Paid ads
    24%
  • Press/PR
    18%
  • Outbound/Sales
    18%
  • Marketplaces/App stores
    10%
  • Influencer partnerships
    2%
  • Podcasting
    2%