AI-driven sports betting analysis app
PropGPT grew primarily through organic social media marketing, where a viral video significantly increased their annual recurring revenue from around $8,000 to $38,000 in about three days. They also invested a few thousand dollars in influencer marketing on social media to drive app downloads after launching on the app store.
“The moment we got it on the app store we had a really good base of influencer marketing. I had worked with other really successful app founders before and then I kind of saw the rise of the initial influencer marketing hype. We start spending a few thousand dollars on influencer marketing to see ...”
“Another great advantage of organic social media marketing is the chance to go viral. So for example probably our 70th video to ever come out hit 600 000 views and that raised our ARR from around 8K to 38K in about three days. And that's really the power of influencer marketing. One video can seri...”