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Potion.so
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Researched profile. Starter Story's AI research system compiled this page from 23 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Potion.so Grew

No-code website builder using Notion.

How did Potion.so grow?

Summary of the sourced claims below

Potion.so grew initially by building in public and documenting progress on Twitter, which attracted attention through frequent video updates. The product gained further visibility by launching on Product Hunt, where it achieved top daily and weekly spots. Most customers came through Twitter, especially following product launches and word of mouth generated there.

Channels

12 channels · grouped by how Potion.so grows

  • Twitter

    · 2 mentions · 2 sources
    “And then really, a lot of customers kind of came when I did a product launch. And so that's where probably like, and most of that word of mouth is probably on Twitter. So kind of the build in public was helpful as well there. And so, yeah, that's really where a lot of a lot of the customers have ...”
    high
    Show 1 more quote
    “Top Social Channel - TwitterBen is quite active on Twitter and the Makerpad Twitter account has more than 15,000 followers.”
    medium

  • Facebook Community

    · 1 mention
    “There's a Facebook group that I've gotten some customers from.”
    high

  • Product expansion

    · 1 mention
    “So yeah, I ended up having to do the 40 hours in the midst of me trying to build potion. But it worked out.”
    medium

  • Online Community

    · 1 mention
    “There's like a Notion community that I kind of hang out in and so I've gotten some customers from there.”
    high

  • LinkedIn

    · 1 mention
    “So there's a Notion community that I kind of hang out in and so I've gotten some customers from there.”
    medium

  • Building in public

    · 1 mention
    “Potion first started getting attention in late 2020 when Bragg began building it in public over two months and documenting it on Twitter. On many days he’d upload a two-minute video updating his progress, using a tool called ScreenFlow.”
    high

  • SEO

    · 1 mention
    “Total Traffic -Primary Channels - Direct and SearchLot of direct traffic means their users are using the website everyday to access the content.All of its search traffic is organic, keywords that get them organic visits are their tutorials about using No-Code tools.”
    medium

  • Youtube

    · 1 mention
    “I've done some stuff on YouTube that hasn't really been a big marketing channel, really. It's more just been almost for myself, or for other makers to kind of see the behind the process as well.”
    medium

  • Sampling

    · 1 mention
    “With Vercel, I was able to quickly set up wildcard subdomains for my users and upsell them with custom domains.”
    high

  • SEO

    · 1 mention
    “Site speed and SEO are also of utmost importance for Potion. By using Vercel, they ensure lightning-fast load times for all its hosted websites, so they rank higher in search results and provide a delightful user experience.”
    medium

  • Customer interviews

    · 1 mention
    “I just wanted to do something unique and I wanted to help somebody so I did this little contest called Bootstrap Boost where basically I said like I would pick one startup or founder to help them build their MVP and I'd work for free for them for 40 hours. And so I did this contest, put it up on ...”
    high

  • Product Hunt

    · 1 mention
    “Next, Potion got more eyeballs when he launched it on Product Hunt, a website where software and tech businesses feature their new products and Product Hunt’s audience votes on them. Potion ended up getting upvoted to Product Hunt’s top spot of the day, then top spot of the week.”
    medium

How 2,670 businesses grow

Of businesses with mapped growth channels, the share using each — Potion.so’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2% ◀
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