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How Postiz Grew
Open-source social media scheduling tool with AI agent integration
How did Postiz grow?
Summary of the sourced claims below
Postiz grew primarily through its open-source social media scheduling platform that supports multiple platforms and automates content distribution using AI agents. The platform's API and scheduling features enable users to automate posting and track analytics, creating a feedback loop that improves performance. Growth was also driven by community engagement, including developer contributions, word of mouth, and presence on social media and directories with high SEO value.
Channels
39 channels · grouped by how Postiz grows
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Organic social media
· 11 mentions · 11 sources“The way I do it now, now what I do mostly, and this is my main marketing and I'll even dig in more into that, is that I scale articles on X. But the way that I do it is that I'm looking for the trends. Because I know that if there is a trend right now, I wrote another article on X and also got ha...”
highShow 10 more quotes
“Tons of user generated content on social media. So every time I go and I search for posties on social media, every day I see some posts about some developer trying to sell posties.”
medium“So every time I posted about open source, for Posties, the first social media scheduling tool that actually fully open source, got tons of views.”
high“He attributes this success to leveraging viral content strategies and consistently staying visible across platforms.”
medium“At Postiz, we saw a massive spike in usage because scheduling and editing posts through an AI agent became trivially easy. We added 2,000 new customers in a single month.”
high“Today his app sits at 3,500 monthly active users, 30,000 total installs, and $1,300 MRR — and almost none of it came from paid ads. It came from a content distribution pipeline he wired together himself: a custom AI agent harness on top of Claude/ChatGPT, a Notion database as the source of truth,...”
medium“It's really rare that we don't pass the 100,000 views and I think this is one of the most important thing. I want to be more popular in social media and not on SEO because on social media when people talking about you, when you talk about stuff, you create a brand.”
high“One of Postiz’s users wrote an article about how he was using Postiz with an open-source AI agent. That article generated 7.2 million views on X. Postiz’s trials jumped to roughly 700 per day. Then another article generated another 1.5 million views. ... Neville, Postiz’s founder, ... wrote his o...”
medium“a repeatable system for getting millions of views across channels, with a large share of the publishing handled by Postiz itself. Dogfooding, in other words.”
high“Levels also benefits from something new solo founders cannot reproduce overnight: distribution accumulated across years of building in public.”
medium“maybe I will also release it like on X or on LinkedIn or something like that. But it would not, I didn't have an audience basically ... And in Reddit, you can actually get a lot of views without having any audience. So I just like pushed Reddit all the time ... when I cross posted it to X and Lin...”
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Open-source community
· 6 mentions · 6 sources“One of the reasons for Posties' success is being open source. And I think this is a great opportunity for any builder that's trying to build an app in 2026. And I'm super excited to tell you about it and tell you how you can get huge growth when you go open source.”
highShow 5 more quotes
“The product is fully open-source, allowing users to self-host and even resell under the AGPL-3 license, showcasing that open-source can drive significant growth.”
high“posters is an open source, social media scheduling tool. ... And I just like started there and my only moat was that there was open source. So this is how I managed to get in with all the other competitors.”
high“This is why we also have the post is open source with 30,000 stars because so many of the people that are actually using posties are developers. And so when we put ourselves to work with developers, we got out of the competition because nobody served them before.”
medium“It seems like making it open-source was great for getting publicity and he's riding the wave of AI agents.”
medium“Postiz grew from about $17K MRR in early 2026 to $170K+ MRR by August 2026 after repositioning as an agentic social media scheduler, shipping MCP/CLI integrations for AI agents, and riding distribution from open source (34K+ GitHub stars) plus a viral OpenClaw-related moment. Founder Nevo David u...”
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Leveraging existing platforms
· 4 mentions · 4 sources“So it started with Claw Hub. Claw Hub was the first because it started with OpenClaw. It's like the most buggiest website possible, but you also need to look at this as a marketing platform, because basically, if you have a lot of downloads, then it recommends you, it puts you higher on top and s...”
highShow 3 more quotes
“And I remember getting excited about MCP. The idea was that I would go into Zapier and I would connect it to a bunch of apps that I like, Google Calendar, posting, et cetera. Then I get one code and I give it to chat GPT, I give it to cloud, I give it to other tools. And suddenly all those tools ...”
medium“Zigelbaum said roughly one-third of new signups come through the Shopify App Store, about one-quarter arrive through word of mouth, and around 14% currently come from AI assistants such as ChatGPT, Claude and Gemini. Those channels keep producing customers without requiring a sales department.”
medium“If there is a skill, like the Posties skill, so I will list it on Clohub. I will list on awesome repository. I would list it on different marketplaces, the ChairGPT marketplace, Cloud marketplace and so on... So I would push every time there is something new, like if it's like Clohub or whatever,...”
high -
SEO
· 4 mentions · 4 sources“AI-Powered SEO: Turning Code Commits into Organic Traffic ... your agent can generate SEO-optimized articles about them. ... they optimize the content for search engines, handle publishing to your CMS (WordPress, Webflow, etc.), and enrich articles with proper formatting, images, and structured d...”
highShow 3 more quotes
“I see tons of SEO, just from people writing about how to use posties or putting a review about posties somewhere. There is also tons of options to list your product in different directory that have a very high domain authority, domain ranking for SEO.”
medium“I had SEO people before, also as freelancers. Developers, also here and there. Like, I don't hire developers for the core product, but many times I outsource stuff for developers for, you know, the marketing website, landing pages, and stuff like that.”
high“I always used freelancers. I have freelancers to get me backlinks from SEO, from before,”
high -
Reddit
· 4 mentions · 4 sources“Step number four, go to Reddit and post it on slash rslesselfhosted...every time you have a new version, people want to see it again and again and again. Your goal is just to go there to slash rslesselfhosted, write a post. Here is an example of a post. And every time you have a new version, you ...”
highShow 3 more quotes
“So for example, Reddit. Reddit is a public social media platform and you can find people that are asking questions about how to do specific stuff. And then you can just answer a really good answer, not an LLM, not an AI generated on how to do that specific thing. So you have read it, which is pub...”
high“Launch spikes across Hacker News, Reddit, Dev.to, Product Hunt”
medium“I did a lot of Reddit marketing. So every time I wanted to launch a lot of Reddit, on Reddit the new stuff that I'm doing all the time ... So back then in Reddit, I've seen that every post that I post will get at least 200,000 views ... I just like pushed Reddit all the time, like nonstop. And it...”
high -
Brand collaborations and giveaways
· 3 mentions · 3 sources“So some creators, we're just doing like, let's do a collaboration between our tools, basically. So you have your own tool, I have my own tool, let's mix this tool together ... like collaboration between tools.”
highShow 2 more quotes
“There is one creator that I'm working with a lot. I don't pay him. We do a collaboration because we are pushing both of our tools together...We're doing a collaboration on articles together.”
high“He paid other creators to repost the articles. The reported cost was roughly $60-$350 per repost, with about 20 reposts used for each article.”
medium -
Word of mouth
· 3 mentions · 3 sources“So word of mouth is like a really great channels. Tons of user generated content on social media. So every time I go and I search for posties on social media, every day I see some posts about some developer trying to sell posties.”
mediumShow 2 more quotes
“But now they have the algorithm. If I do this algorithm, I know that I can make a lot of money on social media. So that's about post is marketing.”
medium“Zigelbaum said roughly one-third of new signups come through the Shopify App Store, about one-quarter arrive through word of mouth, and around 14% currently come from AI assistants such as ChatGPT, Claude and Gemini.”
medium -
Partnerships
· 3 mentions · 3 sources“If there is a skill, like the Posties skill, so I will list it on Clohub. I will list on awesome repository. I would list it on different marketplaces, the ChairGPT marketplace, Cloud marketplace and so on... So I would push every time there is something new, like if it's like Clohub or whatever,...”
highShow 2 more quotes
“So the first thing I did was to create an official n8n node. ... I submitted it to n8n, and it took a while.”
high“Shopify discovery, agency word of mouth and AI-assistant recommendations account for a large share of new signups.”
medium -
Twitter
· 2 mentions · 2 sources“So I would probably focus like I do today on X and then cross everything that I can to LinkedIn.”
highShow 1 more quote
“Reports from founder interviews and case studies mention a viral X/article moment around OpenClaw + Postiz automation that drove massive top-of-funnel attention and trial volume.”
medium -
Online Community
· 2 mentions · 2 sources“Nevo's story is pretty unique, right? He grew his open source project to $17,000 a month, purely through marketing in open source communities. And if you know anything about open source communities, is that they love transparency.”
mediumShow 1 more quote
“Postiz uses open source to repeatedly appear on GitHub, Reddit, Product Hunt, automation communities and developer directories.”
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LinkedIn
· 2 mentions · 2 sources“So I would probably focus like I do today on X and then cross everything that I can to LinkedIn.”
highShow 1 more quote
“put it on xLinkedIn, your newsletter, and send everybody to your GitHub.”
medium -
Guest posts
· 2 mentions · 2 sources“LinkedIn articles works also really well lately X article after being complained by some people became a platform that also being searchable by Elms. If you target those social media platforms. You can get like a lot of traffic from this.”
highShow 1 more quote
“Except for that, you can start to see a lot of blog posts around what you are building.”
medium -
Email List Growth
· 2 mentions · 2 sources“Then add a newsletter Skill for your email platform (MailChimp, Beehiiv, Klaviyo, or similar).”
highShow 1 more quote
“Superpower ChatGPT entered a fast-growing platform at exactly the right time and later added a newsletter audience.”
medium -
Influencer partnerships
· 2 mentions · 2 sources“So some creators, we're just doing like, let's do a collaboration between our tools, basically. So you have your own tool, I have my own tool, let's mix this tool together ... some I just like pay the money to write an article ... I do tell them like, listen, um, you have to install posties. So h...”
highShow 1 more quote
“Of course, everything is super legit. I book a lot of creators to repost my post, of course, all the time with a paid promotion tag... So I pay between $100 to $400 per repost, basically, from a person.”
high -
User Generated Content
· 2 mentions · 2 sources“UGC is just like some people talking and promoting your app basically or whatever you're trying to sell. ... you can work with 10 accounts at the same time. And then it becomes usually like just the money game, how much money you spend around UGC. Until one of those video gets viral and then when...”
highShow 1 more quote
“So we are posting one UGC video from a creator every day, basically about how to use postage and what you can do with this. Again, with the outcome, not just like what is the tool, what you can do with this.”
high -
Podcasting
· 2 mentions · 2 sources“Today, I invited Nevo David to the podcast. Nevo is the founder of Posties ... I want to pick his brain, learn more about his playbook, and see what we, indie developers, can learn from him.”
mediumShow 1 more quote
“Last question that we ask all founders who come on Starter Story.”
medium -
Video content
· 2 mentions · 2 sources“So the next one. Is the source tutorial. It's a tutorial like this, so I've made a few videos that went viral. And each one of them after that got me a lot of subscriptions for posties because I'm trying to make the content very similar.”
highShow 1 more quote
“And then from there, you built the, I mean, is it, do you even use MCP or CLI? Do people even use MCP much anymore?...So let's say they use ChairGPT, they can't, like ChairGPT and cloud.ai and stuff, they can't accept skills. Because skills is like, mostly locally, you know, it's like command lin...”
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Cold outreach
· 1 mention“I wanted to cold outreach all of them, so first I bought a new domain and warmed up my email ... Then you can automate with software like Lemlist.”
high -
Google Ads
· 1 mention“I use SEMrush for SEO...We use Outrent for SEO. One SEO article every day.”
high -
Community marketing
· 1 mention“He did this by going deep into niche open source communities, subreddits, hacker news, Lemmy, dev.to, but he wasn't just posting random stuff everywhere. He strategically targeted channels where his users were actually hanging out and that made all the difference.”
medium -
Guest posting
· 1 mention“So the first thing you want to do is write an article in Dev.to, Medium and Hackernoon. You want to write an article about how you built something inside your open source or that you just launched your open source project...Later on, you can also write listicles like top 10 open source projects y...”
high -
Lead magnets
· 1 mention“lead magnets are basically comment X to get Y. So for example comment AI to get my full tutorial... But you can definitely do it on LinkedIn. And now the main platform that everybody is doing it on is Instagram.”
high -
Create TikTok Marketing Videos
· 1 mention“One JSON file, one command, four platforms. Every platform gets its own caption and settings, and the same uploaded video: ... settings": { "__type": "youtube", "title": "Post to 30 channels from one prompt", "type": "public" } ...”
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Email marketing
· 1 mention“And I started, um, an email outreach to all of them. And my goal was like, posties is open source, add it to your community, add it to your template, like to your node in the template.”
high -
Affiliate program
· 1 mention“So the mod created the template with Postiz and also used Postiz's affiliate link (great!)”
high -
Side project marketing
· 1 mention“Postiz uses open source to repeatedly appear on GitHub, Reddit, Product Hunt, automation communities and developer directories. That gives David recurring reasons to reach potential customers without buying their attention each month.”
medium -
Topic Clusters
· 1 mention“Now in a yo, you don't have to have your content inside your website. And this is what makes it much, much, much easier because you can write comments and posts in many other places.”
medium -
Data-Driven Content
· 1 mention“The next one is that I do a lot is articles. And this one is one of the biggest growth hacks that you can find on X and articles are long form... So what I've done with articles, I've looked for post this customers that I actually making money... I collaborated with them to write how they did it ...”
high -
Memes
· 1 mention“over time I saw like, I created for me, like a directory of memes that people can push this memes all the time, together with this, with this, like me or some other person can push the article with this, memes.”
medium -
Explore Ads
· 1 mention“I pay for many influencers to quote, repost, of course, with a paid tax promotion. The main article, basically to amplify this with the algorithm and with their followers.”
high -
TikTok Hashtags
· 1 mention“Comment SCHEDULE for the setup #saas #automation”
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Building in public
· 1 mention“Make sure you're super humble, down to earth. Do it like a building in public. Use I, not we. And post it every month in slash rslesselfhosted. That at least was my thing.”
high -
Product Hunt
· 1 mention“Full product available under AGPL-3.0 on GitHub Launch spikes across Hacker News, Reddit, Dev.to, Product Hunt”
medium -
Hacker News
· 1 mention“So step number two is bringing traffic to your project...To prepare for your launch, you will need a few accounts in a few places. So you will want to register to Hacker News like two weeks beforehand...Step number three, register on Hacker News. Create a new post. Just submit, write show HN and ...”
high -
Content marketing
· 1 mention“So a lot of things changed, especially the platform that I'm launching on ... if I would, for example, write an article on X and, and we can talk about what is the interesting part on article on X. If I write an article on X now myself, then I will spend so much time ... When I'm using different ...”
high -
Personal Branding
· 1 mention“So the first thing is authority and. This is something that people might already started to hate me doing it all the time, but almost every day I post my MRR revenue. But my main goal is to create an authority... If I make a lot of money and I show it with a real proof... people will start to bel...”
high -
Community Contributions
· 1 mention“You get tons of developer actually contributing to your product. So I can't say that it's making you more productive when people contribute to your product, but it gives you tons of feedback and let you to find bags much faster, iterate on them and find new features because they are actually part...”
medium -
Integrations
· 1 mention“Ship integrations where new demand appears ... the agentic pivot was Postiz repositioning from a standard social scheduler to infrastructure for AI agents. This included MCP server support, CLI tooling, and integrations that let tools like Claude, ChatGPT, and Cursor schedule and publish posts pr...”
medium -
Referrals
· 1 mention“viral attention during the AI agent wave (including OpenClaw-related coverage)”
medium
How 3,117 businesses grow
Of businesses with mapped growth channels, the share using each —
Postiz’s highlighted.
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Referral/Word-of-mouth66% ◀
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Social media64% ◀
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Search/SEO58% ◀
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Email48% ◀
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Community37% ◀
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Content/Inbound35% ◀
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Partnerships33% ◀
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Events25%
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Paid ads24% ◀
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Outbound/Sales19% ◀
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Press/PR18%
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Marketplaces/App stores12% ◀
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Podcasting4% ◀
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Building in public3% ◀
